000			02588cam a2200469 i 4500
003			OCoLC
005			20221102230513.0
008			170403t20172017vraao b 001 0 eng d
011			_aMARC Score : 10350(21100) : OK
011			_aDirect Search Result
011			_aField 300 : Pagination details were not recorded in the 300a subfield
020			_a0195590295
020			_a9780195590296
035			_a(ATU)b25209978
035			_a(OCoLC)984511121
040			_aAU@ _beng _erda _cAU@ _dOCLCO _dYDX _dOCLCF _dNLE _dCHVBK _dNMH _dATU
042			_aanuc
043			_au-at---
050	0		_aHF5415.13 _b.S537 2017
082	0	4	_a658.8 _223
099			_a658.8 SHA
100	1		_aSharp, Byron, _eauthor. _91091323
245	1	0	_aMarketing : _btheory, evidence, practice / _cByron Sharp.
250			_aSecond edition.
264		1	_aSouth Melbourne, Victoria : _bOxford University Press, _c2017.
264		4	_c©2017
300			_axxxvii, 796 pages : _billustrations, photographs ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0	0	_g1. _tWhat do Marketing Executives Do? -- _g2. _tConsumer Behaviour and Business Buyer Behaviour -- _g3. _tMeaningful Marketing Metrics -- _g4. _tMarket Research -- _g5. _tThe Marketing Environment -- _g6. _tCustomer Segmentation and Targeting -- _g7. _tProduct (Goods and Services) -- _g8. _tPhysical Availability, Retailing and Shopping -- _g9. _tPricing and Discounting -- _g10. _tSelling and Sales Management -- _g11. _tAdvertising -- _g12. _tMedia Decisions -- _g13. _tDeveloping and Implementing a Marketing Plan -- _g14. _tGlobal Marketing -- _g15. _tEthics and Social Responsibility -- _g16.Social Marketing.
520			_a"Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers."--Publisher's website.
650		0	_aMarketing _xManagement. _9320442
650		0	_aProfessions _xMarketing. _9322811
650		0	_aIndustrial management. _9368318
776	1	8	_w(OCoLC)987038409
907			_a.b25209978 _b06-09-21 _c30-04-18
942			_cB
945			_a658.8 SHA _g1 _iA527648B _j0 _lcmain _o- _p$99.00 _q- _r- _s- _t0 _u8 _v6 _w3 _x5 _y.i13605227 _z11-06-18
998			_ac _ab _b03-05-18 _cm _da _feng _gvra _h0
999			_c1458211 _d1458211