| 000 | 02417cam a2200445 i 4500 | ||
|---|---|---|---|
| 003 | OCoLC | ||
| 005 | 20230421160836.0 | ||
| 008 | 170825s2017 sp b 000 0 eng d | ||
| 020 |
_a9284418518 _qpaperback |
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| 020 |
_a9789284418510 _qpaperback |
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| 035 | _a(ATU)b20611845 | ||
| 035 | _a(OCoLC)989629064 | ||
| 040 |
_aYDX _beng _erda _cYDX _dATU |
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| 050 | 4 |
_aG155.A1 _bM33 2017 |
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| 082 | 0 | 4 |
_a910.68 _223 |
| 100 | 1 |
_aMacMillan, Kirsty, _eauthor. |
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| 245 | 1 | 0 |
_aHandbook on key performance indicators for tourism marketing evaluation / _c[co-written by Kirsty MacMillan and Jim Eccleston ; Jon Munro co-authored the handbook and did the final editing]. |
| 246 | 3 | 0 | _aKey performance indicators for tourism marketing evaluation |
| 264 | 1 |
_aMadrid, Spain : _bWorld Tourism Organization , _c[2017] |
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| 264 | 4 | _c©2017 | |
| 300 |
_a166 pages ; _c30 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aTitle from cover. | ||
| 500 | _aAuthors from Acknowledgments. | ||
| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | 0 |
_tAcknowledgements -- _tForeword -- _tComments and definitions -- _tExecutive summary -- _g1. _tIntroduction. -- _g2. _tKey insights from members' survey -- _g3. _tContemporary marketing evaluation -- _g4. _tOffline consumer marketing activities -- _g5. _tOnline consumer-marketing activities -- _g6. _tTrade and B2B marketing activities -- _g7. _tOverarching marketing evaluation -- _tAnnex 1. Specimen formats -- _tAnnex 2. Member's survey questionnaire. |
| 520 | _a"The primary purpose of this handbook is to provide a suite of performance indicators for tourism marketing evaluation - ones that can be used to benchmark marketing effectiveness and track performance as well as optimize the specific marketing and activities a NTO is involved in."--page 19. | ||
| 650 | 0 |
_aTourism _xMarketing. _9712852 |
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| 650 | 0 |
_aTourism _xMarketing _xEvaluation. |
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| 700 | 1 |
_aEccleston, Jim, _eauthor. |
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| 700 | 1 |
_aMunro, Jon, _eauthor, _eeditor. |
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| 710 | 2 |
_aWorld Tourism Organization _eissuing body. _91247003 |
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| 710 | 2 |
_aEuropean Travel Commission, _eissuing body. _9246720 |
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| 907 |
_a.b20611845 _b06-09-21 _c06-07-17 |
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| 942 | _cB | ||
| 945 |
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| 999 |
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