000 | 02811cam a2200397 i 4500 | ||
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003 | OCoLC | ||
005 | 20221109171009.0 | ||
008 | 160322s2017 vraao b 001 0 eng d | ||
020 | _a9781488611162 | ||
020 | _a1488611165 | ||
035 | _a(ATU)b19977645 | ||
035 | _a(OCoLC)946030388 | ||
040 |
_aAU@ _beng _erda _cAU@ _dOCLCO _dOCLCF _dXC$ _dATU |
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042 | _aanuc | ||
043 |
_aa------ _ap------ |
||
082 | 0 | 4 |
_a658.840095 _223 |
100 | 1 |
_aFletcher, Richard, _d1940- _eauthor. _9444123 |
|
245 | 1 | 0 |
_aInternational marketing : _ban Asia-Pacific perspective / _cRichard Fletcher, Heather Crawford. |
250 | _a7E [edition] | ||
264 | 1 |
_aMelbourne, Victoria : _bPearson Australia, _c[2017] |
|
264 | 4 | _c©2017 | |
300 |
_axxviii, 681 pages : _billustrations, photographs ; _c27 cm |
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336 |
_atext _btx _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _a1. Rationale for international marketing -- Part A. The environment of international marketing : -- 2. Avoiding the pitfalls of the international political and legal environment -- 3. Appreciating the dynamics of the international economic and financial environment -- 4. Catering for the social and cultural environment of international marketing -- 5. Technology change and international marketing -- 6. Contemporary environmental variables in international marketing -- Part B. Strategies for international marketing : -- 7. Research in international markets -- 8. International market selection and entry -- 9. International competitive strategy -- 10. Internationalization, relationships and networks -- 11. Globalisation -- 12. Planning for effective international marketing -- Part C. International marketing implementation : -- 13. Modifying products for international markets -- 14. International pricing for profit -- 15. Promotion in international marketing -- 16. Effective international distribution -- 17. Marketing services and projects internationally -- 18. International marketing in the decade ahead -- Index. | |
650 | 0 |
_aExport marketing _zAsia _9611934 |
|
650 | 0 |
_aExport marketing _zPacific Area _9611936 |
|
700 | 1 |
_aCrawford, Heather, _eauthor. _9869109 |
|
907 |
_a.b19977645 _b06-09-21 _c10-04-17 |
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942 | _cB | ||
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