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003 OCoLC
005 20221109171009.0
008 160322s2017 vraao b 001 0 eng d
020 _a9781488611162
020 _a1488611165
035 _a(ATU)b19977645
035 _a(OCoLC)946030388
040 _aAU@
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_dXC$
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042 _aanuc
043 _aa------
_ap------
082 0 4 _a658.840095
_223
100 1 _aFletcher, Richard,
_d1940-
_eauthor.
_9444123
245 1 0 _aInternational marketing :
_ban Asia-Pacific perspective /
_cRichard Fletcher, Heather Crawford.
250 _a7E [edition]
264 1 _aMelbourne, Victoria :
_bPearson Australia,
_c[2017]
264 4 _c©2017
300 _axxviii, 681 pages :
_billustrations, photographs ;
_c27 cm
336 _atext
_btx
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _a1. Rationale for international marketing -- Part A. The environment of international marketing : -- 2. Avoiding the pitfalls of the international political and legal environment -- 3. Appreciating the dynamics of the international economic and financial environment -- 4. Catering for the social and cultural environment of international marketing -- 5. Technology change and international marketing -- 6. Contemporary environmental variables in international marketing -- Part B. Strategies for international marketing : -- 7. Research in international markets -- 8. International market selection and entry -- 9. International competitive strategy -- 10. Internationalization, relationships and networks -- 11. Globalisation -- 12. Planning for effective international marketing -- Part C. International marketing implementation : -- 13. Modifying products for international markets -- 14. International pricing for profit -- 15. Promotion in international marketing -- 16. Effective international distribution -- 17. Marketing services and projects internationally -- 18. International marketing in the decade ahead -- Index.
650 0 _aExport marketing
_zAsia
_9611934
650 0 _aExport marketing
_zPacific Area
_9611936
700 1 _aCrawford, Heather,
_eauthor.
_9869109
907 _a.b19977645
_b06-09-21
_c10-04-17
942 _cB
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