000			02532cam a2200469 i 4500
003			OCoLC
005			20221101232543.0
008			160201s2017 maua b 001 0 eng d
011			_aMARC Score : 10950(22850) : OK
011			_aDirect Search Result
011			_aBIB MATCHES WORLDCAT
020			_a1292109963
020			_a9781292109961
035			_a(OCoLC)946117406
040			_aNLE _beng _erda _cNLE _dYDXCP _dOCLCF _dATU
082	0	4	_a658.872 _223
099			_a658.872 LAU
100	1		_aLaudon, Kenneth C., _d1944- _eauthor. _9464704
245	1	0	_aE-commerce : _bbusiness, technology, society / _cKenneth C. Laudon, Carol Guercio Traver.
246	3	4	_aE-commerce 2016 : _bbusiness, technology, society.
250			_aGlobal edition.
250			_aTwelfth edition.
264		1	_aBoston : _bPearson, _c[2017]
264		4	_c©2017
300			_a908 pages : _billustrations ; _c26 cm
336			_atext _btxt _2rdacontent
336			_astill image _bsti _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aPrevious edition: 2014.
504			_aIncludes bibliographical references and index.
505	0		_a1. Introduction to E-commerce -- 2. E-commerce Infrastructure -- 3. Building an E-commerce Presence -- 4. E-commerce Security and Payment Systems -- 5. E-commerce Business Strategies -- 6. E-commerce Marketing and Advertising -- 7. Social, Mobile, and Local Marketing -- 8. Ethics, Law and E-commerce -- 9. Online Media -- 10. Online Communities -- 11. E-commerce Retailing and Services -- 12. B2B E-commerce.
520			_a"Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios." --Publisher's website.
650		0	_aElectronic commerce _9328623
650		0	_aInternet marketing _9328425
650		0	_aInformation technology. _9326527
700	1		_aTraver, Carol Guercio, _eauthor. _9914755
907			_a.b16394355 _b06-09-21 _c05-07-16
942			_cB
945			_a658.872 LAU _g1 _iA555077B _j0 _lcmain _o- _p$95.96 _q- _r- _s- _t0 _u6 _v5 _w1 _x5 _y.i13516863 _z19-09-16
998			_ab _ac _b19-09-16 _cm _da _feng _gmau _h0
999			_c1313423 _d1313423