000 02610cam a2200469 i 4500
003 OCoLC
005 20221101230339.0
008 151211s2017 caua b 001 0 eng d
010 _a 2015044657
011 _aMARC Score : 10350(19650) : OK
011 _aDirect Search Result
011 _aATTENTION: PREPUBLICATION RECORD -- Check pagination, date, title and contents
011 _aBIB MATCHES WORLDCAT
020 _a1412979471
_qpbk. ; (alk. paper)
020 _a9781412979474
_qpbk. ; (alk. paper)
035 _a(ATU)b14975452
035 _a(OCoLC)932302266
040 _aDLC
_beng
_erda
_cDLC
_dOCLCO
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_dOCLCF
_dOCLCQ
_dYDXCP
_dATU
042 _apcc
050 0 0 _aHM529
_b.N47 2017
082 0 0 _a301.01
_223
099 _a301.01 NEU
100 1 _aNeuendorf, Kimberly A.,
_eauthor.
_9841168
245 1 4 _aThe content analysis guidebook /
_cKimberly A. Neuendorf, Cleveland State University.
250 _aSecond edition.
264 1 _aLos Angeles :
_bSAGE,
_c[2017]
264 4 _c©2017
300 _axvii, 438 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aEarlier edition: 2002.
504 _aIncludes bibliographical references and index.
505 0 _aChapter 1: Defining content analysis -- Chapter 2: An integrative approach to content analysis -- Chapter 3: Message units and sampling -- Chapter 4: Variables and predictions -- Chapter 5: Measurement and validity -- Chapter 6: Reliability -- Chapter 7: Content analysis in the interactive media age -- Chapter 8: Results and reporting -- Chapter 9: Contexts -- Resource 1: CATA—Computer Aided Text Analysis Options -- Resource 2: The Content Analysis Guidebook Online (CAGO).
520 _a"Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis." --Publisher's website.
650 0 _aSociology
_xResearch
_xMethodology
_9806417
650 0 _aContent analysis (Communication)
_9316008
907 _a.b14975452
_b19-02-20
_c10-06-16
942 _cB
945 _a301.01 NEU
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