000			02021cam a2200481Li 4500
003			OCoLC
005			20221101225349.0
006			m gq u
007			ta
007			co |g ---a||||
008			100518s2010 ii ab g b 001 0 eng d
011			_aSTRIP BONUS
011			_aMARC Score : 10900(22600) : OK
011			_aDirect Search Result
011			_aLeader : INCOMING RECORD MACHINE CONVERTED TO RDA FROM AACR2. Check coding and correct to RDA standards if necessary
011			_aBIB MATCHES WORLDCAT
020			_a8120339630 _qpbk.
020			_a9788120339637 _qpbk.
035			_a(ATU)b14843377
035			_a(OCoLC)636612800
040			_aDKAGE _beng _erda _cDKAGE _dOCLCF _dOCLCO _dATU
043			_aa-ii---
050		4	_aHF5415.33.I4 _bM35 2010
082	0	4	_a658.83420954 _223
099			_a658.83420954 MAJ
100	1		_aMajumdar, Ramanuj, _eauthor. _9837883
245	1	0	_aConsumer behaviour : _binsights from Indian market / _cRamanuj Majumdar.
264		1	_aNew Delhi : _bPHI Learning, _c2010.
300			_aix, 350 pages : _bcolour illustrations, colour map ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_a"Eastern economy edition"--Cover.
504			_aIncludes bibliographical references and index.
505	0		_apt. 1. Consumer behaviour : an overview -- pt. 2. The consumer as an individual -- pt. 3. Consumers in their social and cultural settings -- pt. 4. The consumer decision-making process -- pt. 5. Understanding Indian market diversity and evolving consumer behaviour -- pt. 6. Case studies.
588			_aMachine converted from AACR2 source record.
650		0	_aConsumer behavior _zIndia _9710704
650		0	_aMarketing _zIndia _9710699
907			_a.b14843377 _b20-08-20 _c29-02-16
942			_cB
945			_a658.83420954 MAJ _g1 _iA557084B _j0 _lcmain _o- _p$43.18 _q- _r- _s- _t0 _u1 _v4 _w0 _x1 _y.i13503078 _z04-07-16
998			_ab _a(2)c _b10-08-16 _cm _da _feng _gii _h0
999			_c1303250 _d1303250