000			02047cam a2200517 i 4500
003			OCoLC
005			20211105001050.0
008			130429t20092009ii a b 001 0 eng d
011			_aSTRIP BONUS
011			_aMARC Score : 10250(21450) : OK
011			_aDirect Search Result
011			_aLeader : INCOMING RECORD MACHINE CONVERTED TO RDA FROM AACR2. Check coding and correct to RDA standards if necessary
011			_aBIB MATCHES WORLDCAT
020			_a9332501386
020			_a9789332501386
020			_a8131722368 _qpbk.
020			_a9788131722367 _qpbk.
035			_a(ATU)b14843365
035			_a(OCoLC)781166247
037			_aCL0500000212 _bSafari Books Online
040			_aUMI _beng _erda _cUMI _dIDEBK _dOCLCQ _dOCLCF _dATU
043			_aa-ii---
050		4	_aHD69.B7 _bR36 2009
082		4	_a658.8342 _223
099			_aRAM
100	1		_aRamesh Kumar, S., _eauthor. _9243874
245	1	0	_aConsumer behaviour and branding : _bconcepts, readings and cases : the Indian context / _cS. Ramesh Kumar.
264		1	_aChennai : _bPearson Power : _bDorling Kindersley (India), _c2009.
264		4	_c©2009
300			_axv, 607pages : _billustrations; _c24cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
588			_aMachine converted from AACR2 source record.
588	0		_aPrint version record.
650		0	_aBranding (Marketing) _zIndia _9686711
650		0	_aBrand name products _zIndia _9686714
650		0	_aConsumer behavior _zIndia _9710704
776	1		_iElectronic version: _aRamesh Kumar, S. _tConsumer behaviour and branding _dChennai : Pearson Power : Dorling Kindersley (India), [2009] _w(OCoLC)841170819
776	1	8	_w(OCoLC)841170819
907			_a.b14843365 _b06-09-21 _c29-02-16
998			_a(3)b _a(3)c _b12-01-17 _cm _da _feng _gii _h0
945			_a658.83420954 KUM _g1 _iA557085B _j0 _lcmain _o- _p$53.97 _q- _r- _s- _t0 _u2 _v6 _w0 _x2 _y.i13502967 _z04-07-16
942			_cB
999			_c1303249 _d1303249