000 03755cam a22005534i 4500
003 OCoLC
005 20230413163003.0
007 ta
008 121031s2013 ohua b 001 0 eng d
011 _aMARC Score : 10850(20550) : OK
011 _aSupplemental Search Result
020 _a1133629385
_qpaperback
020 _a9781133629382
_qpaperback
035 _a(ATU)b14507626
035 _a(OCoLC)851824005
040 _aUKMGB
_beng
_erda
_cUKMGB
_dOCLCO
_dUPM
_dOCLCF
_dYDXCP
_dOCLCQ
_dPHCSB
_dATU
050 4 _aHF5415.13
_b.L33 2013
082 0 4 _a658.8
_223
099 _a658.8 IAC
100 1 _aIacobucci, Dawn,
_eauthor.
_91037262
245 1 0 _aMM4 /
_cDawn Iacobucci.
246 3 _aMarketing management
246 1 4 _aMM 4
246 1 8 _aMM
250 _aStudent edition.
264 1 _aMason, Ohio :
_bSouth-Western,
_c[2013?]
264 4 _c©2013
300 _axi, 244 pages :
_billustrations ;
_c28 cm +
_e9 cards
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _acard
_bno
_2rdacarrier
_3Accompanying material
338 _avolume
_bnc
_2rdacarrier
500 _aTitle from caption on page ii.
500 _aDetachable reference cards at end of text.
500 _aAccompanied by: 9 cards (unnumbered reference card; access code card)
504 _aIncludes bibliographical references and index.
505 0 _aPart I: MARKETING STRATEGY -- 1. Why Is Marketing Management Important? -- 2. Customer Behavior -- 3. Segmentation -- 4. Targeting -- 5. Positioning -- Part II: PRODUCT POSITIONING -- 6. Goods and Services -- 7. Brands -- 8. New Products -- Part III: POSITIONING VIA PRICE, PLACE, PROMOTION -- 9. Pricing -- 10. Channels of Distribution and Logistics -- 11. Advertising Messages and Marketing Communications -- 12. Integrated Marketing Communications and Media Choices -- 13. Social Media -- Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS -- 14. Customer Satisfaction and Customer Relationships -- 15. Marketing Research Tools -- Part V: CAPSTONE -- 16. Marketing Strategy -- 17. Marketing Plan.
520 _a"Created through a "student-tested, faculty-approved" review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success." --Publisher's website
588 _aMachine converted from AACR2 source record.
650 0 _aMarketing
_xManagement
_vTextbooks
_9669775
776 1 8 _w(OCoLC)852659558
907 _a.b14507626
_b06-09-21
_c18-11-15
942 _cB
945 _a658.8 IAC
_g1
_iA311435B
_j0
_lcmain
_o-
_p$92.69
_q-
_r-
_sn
_t0
_u1
_v1
_w1
_x5
_y.i13520349
_z14-10-16
945 _a658.8 IAC
_g2
_iA311440B
_j0
_lcmain
_o-
_p$92.69
_q-
_r-
_s-
_t0
_u0
_v1
_w0
_x4
_y.i13520350
_z14-10-16
945 _a658.8 IAC
_g0
_iA567861B
_j0
_lsmain
_o-
_p$0.00
_q-
_r-
_s-
_t0
_u1
_v1
_w0
_x1
_y.i1357677x
_z03-10-17
945 _a658.8 IAC
_g0
_iA555606B
_j0
_lcmain
_o-
_p$0.00
_q-
_r-
_s-
_t0
_u1
_v1
_w1
_x0
_y.i13661723
_z22-06-20
998 _ab
_ac
_as
_b03-10-17
_cm
_da
_feng
_gohu
_h0
999 _c1291552
_d1291552