000 | 03755cam a22005534i 4500 | ||
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003 | OCoLC | ||
005 | 20230413163003.0 | ||
007 | ta | ||
008 | 121031s2013 ohua b 001 0 eng d | ||
011 | _aMARC Score : 10850(20550) : OK | ||
011 | _aSupplemental Search Result | ||
020 |
_a1133629385 _qpaperback |
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020 |
_a9781133629382 _qpaperback |
||
035 | _a(ATU)b14507626 | ||
035 | _a(OCoLC)851824005 | ||
040 |
_aUKMGB _beng _erda _cUKMGB _dOCLCO _dUPM _dOCLCF _dYDXCP _dOCLCQ _dPHCSB _dATU |
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050 | 4 |
_aHF5415.13 _b.L33 2013 |
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082 | 0 | 4 |
_a658.8 _223 |
099 | _a658.8 IAC | ||
100 | 1 |
_aIacobucci, Dawn, _eauthor. _91037262 |
|
245 | 1 | 0 |
_aMM4 / _cDawn Iacobucci. |
246 | 3 | _aMarketing management | |
246 | 1 | 4 | _aMM 4 |
246 | 1 | 8 | _aMM |
250 | _aStudent edition. | ||
264 | 1 |
_aMason, Ohio : _bSouth-Western, _c[2013?] |
|
264 | 4 | _c©2013 | |
300 |
_axi, 244 pages : _billustrations ; _c28 cm + _e9 cards |
||
336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_acard _bno _2rdacarrier _3Accompanying material |
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338 |
_avolume _bnc _2rdacarrier |
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500 | _aTitle from caption on page ii. | ||
500 | _aDetachable reference cards at end of text. | ||
500 | _aAccompanied by: 9 cards (unnumbered reference card; access code card) | ||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aPart I: MARKETING STRATEGY -- 1. Why Is Marketing Management Important? -- 2. Customer Behavior -- 3. Segmentation -- 4. Targeting -- 5. Positioning -- Part II: PRODUCT POSITIONING -- 6. Goods and Services -- 7. Brands -- 8. New Products -- Part III: POSITIONING VIA PRICE, PLACE, PROMOTION -- 9. Pricing -- 10. Channels of Distribution and Logistics -- 11. Advertising Messages and Marketing Communications -- 12. Integrated Marketing Communications and Media Choices -- 13. Social Media -- Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS -- 14. Customer Satisfaction and Customer Relationships -- 15. Marketing Research Tools -- Part V: CAPSTONE -- 16. Marketing Strategy -- 17. Marketing Plan. | |
520 | _a"Created through a "student-tested, faculty-approved" review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success." --Publisher's website | ||
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aMarketing _xManagement _vTextbooks _9669775 |
|
776 | 1 | 8 | _w(OCoLC)852659558 |
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