000			04753cam a2200469 i 4500
003			OCoLC
005			20221101224029.0
008			150803s2015 njua b 001 0 eng d
010			_a 2015022448
011			_aMARC Score : 11000(23800) : OK
011			_aDirect Search Result
011			_aBIB MATCHES WORLDCAT
020			_a1118456548 _qhardback
020			_a9781118456545 _qhardback
035			_a(ATU)b14506270
035			_a(OCoLC)915774204
040			_aDLC _beng _erda _cDLC _dPUL _dOCLCF _dYDXCP _dSINLB _dCDX _dMEAUC _dFM0 _dATU
042			_apcc
050	0	0	_aHF5415.1255 _b.S6497 2015
082	0	0	_a658.827 _223
099			_a658.827 SOL
100	1		_aSolis, Brian, _eauthor. _9833437
245	1	0	_aX : _bthe experience when business meets design / _cBrian Solis.
246	3	0	_aExperience when business meets design
264		1	_aHoboken : _bWiley, _c[2015]
300			_a246 pages : _billustrations ; _c20 x 24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aThis is X -- CX = $ -- Mediumism = the message -- The gift of perspective -- Nature vs. nurture -- Skeumorphism -- Business meets design -- Moments of truth -- Circle of Rife -- CX redux -- The grid -- Digital first -- Design for humans -- BX + UX + CX = X -- Human alogorithm -- Maps R us -- Journey mapping -- Experience maps -- Holy persona -- Storytelling -- Storyboarding -- Experience flow -- X is alive! -- Apple's universe -- This is water.
520			_a"Welcome to a new era of business in which your brand is defined by those who experience it. Customer experience is the new marketing and it's also one of the hottest trends in business right now. Also known as CX, executives, strategists, and agencies alike are learning that the digital customer is notably different than the traditional customers before them. Expectations, the technology they use, how and where they make decisions and what it is they value is forcing strategists to rethink and redesign the customer journey for a multiscreen world. While rife with challenges, CX represents a life-saving opportunity for businesses to earn relevance among a new generation of connected customers. But...what is an experience? Believe it or not, it's more than creative marketing or exceptional customer support. An experience is a physical and emotional connection between brand and customer throughout the relationship lifecycle. An experience is the brand and it is aspirational. An experience is a great product, its packaging and its performance over time. An experience is delightful sales and service. An experience is everything and an experience is intentional by design The reality is that people are going to have an experience. The question is have we actually defined what it is and what it should look like, feel like, and how it enchants our senses and sensibilities? Or do you just leave it to chance? The problem is that experiences today are disjointed simply because everyone has a different answer to what an experience is or should be. And worse, people who lead customer engagement across different touchpoints don't collaborate or communicate today. Without design, experiences are indeed left to coincidence and there's no need, benefit or glory in happenstance. To compete for the future, to earn a competitive advantage and to build relevance into more meaningful and fruitful relationships, takes experience architecture. In his new book X, Brian Solis shares more than the importance of experience; he teaches readers how to design a desired, meaningful and uniform customer experience in every moment of truth. Solis introduces the rise of experience architecture and helps readers shift from a reactive to proactive approach to CX that borrows in a fun and informative way from the art and science of: User Experience (UX) Human-Centered Design Hollywood Storytelling Game Theory Transportation Engineering Storyboarding Apple's approach to experience architecture... In X, Solis introduces a framework that will help anyone answer the question "What is an experience?" Business, meet design"-- _cProvided by publisher.
650		0	_aBranding (Marketing) _9332183
650		0	_aInternet marketing _9328425
650		0	_aCustomer relations _9316410
650		0	_aWeb sites _xDesign _9328845
776	0	8	_iOnline version: _aSolis, Brian. _tX _dHoboken : Wiley, 2015 _z9781118526392 _w(DLC) 2015030440
907			_a.b14506270 _b22-08-17 _c12-11-15
942			_cB
945			_a658.827 SOL _g0 _iA557504B _j0 _lcmain _o- _p$34.08 _q _r _s _t0 _u1 _v5 _w0 _x1 _y.i13459661 _z12-11-15
998			_ab _ac _b22-04-16 _cm _da _feng _gnju _h0
999			_c1291449 _d1291449