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005 20221101223520.0
008 150126t20152015caua b 001 0 eng d
011 _aBIB MATCHES WORLDCAT
020 _a1446287548
020 _a9781446287545
035 _a(ATU)b14323722
035 _a(OCoLC)900880445
040 _aYDXCP
_beng
_erda
_cYDXCP
_dOCLCQ
_dBDX
_dBTCTA
_dOCLCO
_dATU
082 0 4 _a647.94072
_223
100 1 _aBrotherton, Bob,
_eauthor.
_91045080
245 1 0 _aResearching hospitality and tourism /
_cBob Brotherton.
250 _a2nd edition.
264 1 _aLos Angeles :
_bSage,
_c2015.
264 4 _c©2015
300 _axviii, 311 p. :
_billustrations ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
505 0 0 _tThe Nature and Relevance of Research --
_tResearch Philosophies and Schools of Thought --
_tDeveloping the Research Proposal and Plan --
_tSourcing and Reviewing the Literature --
_tDeveloping the Conceptual Framework --
_tChoosing the Empirical Research Design --
_tCollecting the Empirical Data --
_tSampling --
_tAnalysing Quantitative Data --
_tAnalysing Qualitative Data --
_tWriting Up the Research Project.
520 _a"Bob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism. By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project. With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings."--Publisher's website.
650 0 _aHospitality industry
_xResearch
_xMethodology
_9806909
907 _a.b14323722
_b27-01-21
_c28-10-15
942 _cB
945 _a647.94072 BRO
_g1
_iA555920B
_j0
_lcmain
_o-
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_y.i13452575
_z29-10-15
998 _ab
_ac
_b07-04-16
_cm
_da
_feng
_gcau
_h0
999 _c1290100
_d1290100