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010 _a 2014037797
011 _aBIB MATCHES WORLDCAT
020 _a1137465158
020 _a9781137465153
035 _a(OCoLC)886489728
040 _aDLC
_beng
_erda
_cDLC
_dYDX
_dBTCTA
_dBDX
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050 0 0 _aG155.A1
_bH357 2015
082 0 0 _a910.688
_223
245 0 0 _aHarnessing place branding through cultural entrepreneurship /
_cedited by Frank M. Go, Arja Lemmetyinen and Ulla Hakala.
264 1 _aBasingstoke, Hampshire ;
_aNew York, NY :
_bPalgrave Macmillan,
_c2015.
264 4 _c©2015
300 _axxiii, 292 pages ;
_c23 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aPart I. Place Branding: Multidisciplinary Principles -- Part II. Chapters On Individual Place Case Studies -- Part III. Chapters On Particular Place Brand Themes -- --
505 0 0 _gPart I.
_tPlace Branding: Multidisciplinary Principles --
_g1.
_tPlace Branding and Culture: 'The Reciprocal Relationship Between Culture and Place Branding' /
_rMarinda Scaramanga --
_g2.
_tCultural Entrepreneurs as Foundations of Place Brands /
_rAlice Loy and Tom Aageson --
_g3.
_tManaging the Unmanageable: Stakeholder Involvement in Creating and Managing Places and Their Brands' /
_rEdward Kasabov --
_g4.
_tThe Role of Culture in Regional Development Work - Changes and Tensions /
_rKari Ilmonen -- --
_gPart II.
_tChapters On Individual Place Case Studies --
_g5.
_tCase A: Place Branding from the Bottom up: Strengthening Cultural Identity through Small-Scaled Connectivity with Cultural Entrepreneurship /
_rPhilip Speranza --
_g6.
_tCase B: Culture-led Urban Regeneration and Brand Building in Alpine Italian Cities /
_rMaria Della Lucia and Mariangela Franch --
_g7.
_tCase C: Place Branding and Cultural Entrepreneurship: 'Edinburgh - Scotland's Inspiring Capital and World Festival City' /
_rKenneth McMillan Wardrop --
_g8.
_tCase D: The Power of Soft Infrastructure in Influencing Regional Entrepreneurship and Innovativeness /
_rCecilia Pasquinelli and Nicola Bellini --
_g9.
_tCase E: Cultural Diplomacy and Entrepreneurship as a Means for Image Restoration: The Case of Israel /
_rEli Avraham --
_g10.
_tCase F: The City of Ostrava - From Industrial Image to Industrial Image 2.0 /
_rJan Suchacek and Pavel Herot -- --
_gPart III.
_tChapters On Particular Place Brand Themes --
_g11.
_tCoordinating Cooperative Cultural Networks: the Case of Culture Finland /
_rArja Lemmetyinen --
_g12.
_tTracing for One Voice - The 5Cs of Communication in Place Branding /
_rUlla Hakala --
_g13.
_tE-governance-based Smart Place Branding: Challenges and Implications for Local Identity and Cultural Entrepreneurship /
_rFrank M. Go, Maria Della Lucia, Mariapina Trunfio and Angelo Presenza --
_g14.
_tMaking Space for Cultural Entrepreneurship /
_rStephen Little.
520 _a"Harnessing Place Branding through Cultural Entrepreneurship draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities. The book is divided into four separate parts: Part One seeks to raise the awareness that the roots of cultural entrepreneurship reach deep into the design of strategy aimed at meeting major societal challenges, which have both a global and local dimension. Part Two presents Chapters on Cases on individual places in relation to forms of cultural entrepreneurship in which creativity is considered as fluid and evolving and the individual entrepreneur's ability is enhanced by the community's governance of imagination. Part Three departs from the notion that cultural entrepreneurs use local knowledge, which is geographically and historically bounded. Part Four concludes, draws implications and suggests further research."--Publisher's website.
650 0 _aPlace marketing
_9345827
650 0 _aTourism
_xMarketing
_9712852
650 0 _aHeritage tourism
_9328885
650 0 _aEntrepreneurship.
_9345417
700 1 _aGo, Frank M.,
_eeditor.
_91020843
700 1 _aLemmetyinen, Arja,
_eeditor.
_9841424
700 1 _aHakala, Ulla,
_eeditor.
_9841426
907 _a.b13849736
_b22-08-17
_c28-10-15
942 _cB
945 _a910.688 HAR
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