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| 008 | 140418t20142014nyub b 001 0 eng d | ||
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| 011 | _aBIB MATCHES WORLDCAT | ||
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_a113737005X _qhardback |
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_a9781137370051 _qhardback |
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| 035 | _a(ATU)b13711313 | ||
| 035 | _a(OCoLC)860395363 | ||
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_aHF3820.5.Z5 _bS56 2014 |
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_a330.95 _223 |
| 100 | 1 |
_aSimpfendorfer, Ben, _eauthor. _9283207 |
|
| 245 | 1 | 4 |
_aThe rise of the new East : _bbusiness strategies for success in a world of increasing complexity / _cBen Simpfendorfer. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aNew York, NY : _bPalgrave Macmillan, _c2014. |
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| 264 | 4 | _c©2014 | |
| 300 |
_a229 pages ; _c25 cm |
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| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | 0 |
_g1. _tThe Rise of the East's Middle Class -- _g2. _tThe End of "Made in China" -- _g3. _tTapping into the Muslim Market -- _g4. _tBollywood Stars and Indonesian Punk Rock -- _g5. _tChina Goes Global, Again -- _g6. _tSmall Trucks and Big Planes -- _g7. _tThe East's Uncertain Urban Future -- _g8. _tA Water and Energy Nexus -- _g9. _tConclusion. |
| 520 |
_a"Taking the reader on a tour of the fast-changing East, The Rise of the New East provides simple business strategies for dealing with the world's growing complexity. From China to India to Dubai, powerfully disruptive forces have resulted from the East's resurgence, and the clash of these forces has had unexpected economic, political, and social outcomes. Influential author Ben Simpfendorfer leads the next generation of commentary on emerging markets to take it beyond simple straight-line outcomes, arguing that the business world should respond to the East's rise by embracing complexity and planning for the unexpected. In a rare combination of high-level economic and political analysis and street-level experience--from China's vast factories, to Indonesia's Muslim consumers, to India's Bollywood films--the emerging world is presented in an accessible and engaging way, and the result is essential guidance for financial investors, senior managers, and business owners. Simpfendorfer relates his experience of working for some of the world's largest multinationals, transacting deals between countries such as China and Pakistan, and assisting mid-sized foreign companies in deciding how to enter the East, in order to provide readers with commercially relevant and tested solutions"-- _cProvided by publisher. |
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| 520 |
_a"Influential author and Financial Times columnist Ben Simpfendorfer on the next generation of thinking on the East, and how business leaders can operate in a world in which there is no "East" and "West""-- _cProvided by publisher. |
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| 651 | 0 |
_aEast Asia _xCommerce _9371204 |
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| 651 | 0 |
_aSouth Asia _xCommerce _9798537 |
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| 651 | 0 |
_aEast Asia _xForeign economic relations _9371031 |
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| 651 | 0 |
_aSouth Asia _xForeign economic relations _9783565 |
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| 651 | 0 |
_aEast Asia _xEconomic conditions _y21st century. |
|
| 651 | 0 |
_aSouth Asia _xEconomic conditions _y21st century. |
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| 907 |
_a.b13711313 _b22-08-17 _c28-10-15 |
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