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011 _aBIB MATCHES WORLDCAT
020 _a1783203579
_qpaperback
020 _a9781783203574
_qpaperback
035 _a(ATU)b13686483
035 _a(OCoLC)889726497
040 _aAU@
_beng
_erda
_cAU@
_dOCLCO
_dKSU
_dUKMGB
_dBDX
_dPIT
_dATU
050 4 _aHF5415.1255
_b.G56 2014
082 0 4 _a658.827
_223
245 0 0 _aGlobal fashion brands :
_bstyle, luxury & history /
_cedited by Joseph H. Hancock II, Gjoko Muratovski, Veronica Manlow, Anne Pierson-Smith.
264 1 _aBristol ;
_aChicago :
_bIntellect,
_c2014.
264 4 _c©2014
300 _axvi, 295 pages :
_billustrations, portraits ;
_c23 cm
336 _atext
_btxt
_2rdacontent
336 _astill image
_bsti
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references.
505 0 _gPart I.
_tFrom the Editors --
_tRebranding American men's heritage fashions through the use of visual merchandising, symbolic props and masculine iconic memes historically found in popular culture /
_rZhaohui Gu --
_tProducing and consuming American mythologies: Branding in mass market fashion firms /
_rVeronica Manlow --
_tCo-branding strategies for luxury fashion brands: Missoni for Target /
_rLauren Hedley --
_tComme on down and Choos your shoes: A study of consumer responses to the use of guest fashion designers by H&M as a co-branded fashion marketing strategy /
_rAnne Peirson-Smith -- --
_gPart II.
_tBrands, Style and Mass Market --
_tModCloth: A case study in co-creative branding strategies /
_rKendra Lapolla --
_tJuicy (contradiction) couture: The Starburst Prom Gown and female teens' appropriation and emotional branding of a candy label /
_rTara Chittenden --
_tIt's all inside: J.C. Penney and `cut `n' paste' as branding practice /
_rMyles Ethan Lascity --
_tEffortless consumption: The `Anthropologie' of a brand-focused online shopping community /
_rAnya Kurennaya --
_tVisible status: Couture and designer abayas /
_rChristina Lindholm -- --
_gPart III.
_tBrands in the Luxury Market --
_tManaging an iconic old luxury brand in a new luxury economy: Hermes handbags in the US market /
_rBrittany Haas --
_tCommunicating brand image through fashion designers' homes, flagship stores and ready-to-wear collections /
_rLauren Petroff --
_tLeveraging designer creativity for impact in luxury brand management: An in-depth case study of designers in the Louis Vuitton Moet Hennessy (LVMH) brand portfolio /
_rDoris H. Kincade --
_tNarratives of Italian craftsmanship and the luxury fashion industry: Representations of Italianicity in discourses of production /
_rAlice Dallabona -- --
_gPart IV.
_tBrands in Historical Context --
_tDo contemporary luxury brands adhere to historical paradigms of luxury? /
_rShaun Borstrock --
_tThe `age of enchantment', the `age of anxiety': Fashion symbols and brand persona /
_rLinda Matheson.
520 _aFashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that needs to be analyzed from a style, luxury, and historical pop cultural view using critical, ethnographic, individualistic, or interpretive methods. This collection explores the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing, and consumption of global style and fashion.
650 0 _aBranding (Marketing)
_9332183
650 0 _aBrand name products.
_9314783
650 0 _aBrand name products
_xHistory
_9659965
650 0 _aFashion merchandising.
_9317768
650 0 _aFashion
_xHistory
_9371074
650 0 _aLuxury goods industry
_xManagement
_9708243
700 1 _aHancock, Joseph
_eeditor.
_91073556
700 1 _aMuratovski, Gjoko,
_eeditor.
_9834206
700 1 _aManlow, Veronica,
_eeditor.
_91064182
700 1 _aPierson-Smith, Anne,
_eeditor.
907 _a.b13686483
_b28-09-17
_c28-10-15
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