000 | 04387cam a2200457 i 4500 | ||
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005 | 20221109191648.0 | ||
008 | 140908t20142014enkac b 000 0 eng d | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 |
_a1783203579 _qpaperback |
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020 |
_a9781783203574 _qpaperback |
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035 | _a(ATU)b13686483 | ||
035 | _a(OCoLC)889726497 | ||
040 |
_aAU@ _beng _erda _cAU@ _dOCLCO _dKSU _dUKMGB _dBDX _dPIT _dATU |
||
050 | 4 |
_aHF5415.1255 _b.G56 2014 |
|
082 | 0 | 4 |
_a658.827 _223 |
245 | 0 | 0 |
_aGlobal fashion brands : _bstyle, luxury & history / _cedited by Joseph H. Hancock II, Gjoko Muratovski, Veronica Manlow, Anne Pierson-Smith. |
264 | 1 |
_aBristol ; _aChicago : _bIntellect, _c2014. |
|
264 | 4 | _c©2014 | |
300 |
_axvi, 295 pages : _billustrations, portraits ; _c23 cm |
||
336 |
_atext _btxt _2rdacontent |
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336 |
_astill image _bsti _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references. | ||
505 | 0 |
_gPart I. _tFrom the Editors -- _tRebranding American men's heritage fashions through the use of visual merchandising, symbolic props and masculine iconic memes historically found in popular culture / _rZhaohui Gu -- _tProducing and consuming American mythologies: Branding in mass market fashion firms / _rVeronica Manlow -- _tCo-branding strategies for luxury fashion brands: Missoni for Target / _rLauren Hedley -- _tComme on down and Choos your shoes: A study of consumer responses to the use of guest fashion designers by H&M as a co-branded fashion marketing strategy / _rAnne Peirson-Smith -- -- _gPart II. _tBrands, Style and Mass Market -- _tModCloth: A case study in co-creative branding strategies / _rKendra Lapolla -- _tJuicy (contradiction) couture: The Starburst Prom Gown and female teens' appropriation and emotional branding of a candy label / _rTara Chittenden -- _tIt's all inside: J.C. Penney and `cut `n' paste' as branding practice / _rMyles Ethan Lascity -- _tEffortless consumption: The `Anthropologie' of a brand-focused online shopping community / _rAnya Kurennaya -- _tVisible status: Couture and designer abayas / _rChristina Lindholm -- -- _gPart III. _tBrands in the Luxury Market -- _tManaging an iconic old luxury brand in a new luxury economy: Hermes handbags in the US market / _rBrittany Haas -- _tCommunicating brand image through fashion designers' homes, flagship stores and ready-to-wear collections / _rLauren Petroff -- _tLeveraging designer creativity for impact in luxury brand management: An in-depth case study of designers in the Louis Vuitton Moet Hennessy (LVMH) brand portfolio / _rDoris H. Kincade -- _tNarratives of Italian craftsmanship and the luxury fashion industry: Representations of Italianicity in discourses of production / _rAlice Dallabona -- -- _gPart IV. _tBrands in Historical Context -- _tDo contemporary luxury brands adhere to historical paradigms of luxury? / _rShaun Borstrock -- _tThe `age of enchantment', the `age of anxiety': Fashion symbols and brand persona / _rLinda Matheson. |
|
520 | _aFashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that needs to be analyzed from a style, luxury, and historical pop cultural view using critical, ethnographic, individualistic, or interpretive methods. This collection explores the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing, and consumption of global style and fashion. | ||
650 | 0 |
_aBranding (Marketing) _9332183 |
|
650 | 0 |
_aBrand name products. _9314783 |
|
650 | 0 |
_aBrand name products _xHistory _9659965 |
|
650 | 0 |
_aFashion merchandising. _9317768 |
|
650 | 0 |
_aFashion _xHistory _9371074 |
|
650 | 0 |
_aLuxury goods industry _xManagement _9708243 |
|
700 | 1 |
_aHancock, Joseph _eeditor. _91073556 |
|
700 | 1 |
_aMuratovski, Gjoko, _eeditor. _9834206 |
|
700 | 1 |
_aManlow, Veronica, _eeditor. _91064182 |
|
700 | 1 |
_aPierson-Smith, Anne, _eeditor. |
|
907 |
_a.b13686483 _b28-09-17 _c28-10-15 |
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