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008 140714s2014 at a b 000 0 eng d
011 _aBIB MATCHES WORLDCAT
020 _a9780170355643
_qpaperback
035 _a(OCoLC)887958940
040 _aATU
_beng
_erda
_dATU
082 0 4 _a658.8342
_223
245 0 0 _a486670 Consumer behaviour :
_bfor Auckland University of Technology /
_ccompiled by Crystal Yap.
246 3 _aFour eight six six seven zero consumer behaviour
246 3 0 _aConsumer behaviour
250 _a1st edition.
264 1 _aAustralia :
_bCengage Learning,
_c[2014]
264 4 _c©2014
300 _a362 pages :
_billustrations ;
_c28 cm
336 _atext
_2rdacontent
337 _aunmediated $2 rdamedia
338 _avolume
_2rdacarrier
500 _aAll extracts were taken from: Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, 6th ed.
505 0 0 _tUnderstanding consumer behavior --
_tMotivation, ability & opportunity --
_tFrom exposure to comprehension --
_tMemory & knowledge --
_tAttitudes based on high effort --
_tAttitudes based on low effort --
_tProblem recognition & information search --
_tJudgment & decision making based on high effort --
_tJudgment & decision making based on low effort --
_tPost-decision processes --
_tSocial influences on consumer behavior --
_tConsumer diversity --
_tHouseholds & social class influences.
650 0 _aConsumer behavior.
_9345411
650 0 _aConsumers
_9315999
700 1 _iBased on (work):
_aHoyer, Wayne D.
_tConsumer behavior.
_s6th ed.
700 1 _aMacInnis, Deborah J.,
_eauthor.
_91062997
700 1 _aPieters, Rik,
_eauthor
_91097743
700 1 _aYap, Crystal,
_ecompiler.
907 _a.b13630155
_b11-07-17
_c28-10-15
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