000 | 02178cam a2200409 i 4500 | ||
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005 | 20221102160106.0 | ||
008 | 140714s2014 at a b 000 0 eng d | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 |
_a9780170355643 _qpaperback |
||
035 | _a(OCoLC)887958940 | ||
040 |
_aATU _beng _erda _dATU |
||
082 | 0 | 4 |
_a658.8342 _223 |
245 | 0 | 0 |
_a486670 Consumer behaviour : _bfor Auckland University of Technology / _ccompiled by Crystal Yap. |
246 | 3 | _aFour eight six six seven zero consumer behaviour | |
246 | 3 | 0 | _aConsumer behaviour |
250 | _a1st edition. | ||
264 | 1 |
_aAustralia : _bCengage Learning, _c[2014] |
|
264 | 4 | _c©2014 | |
300 |
_a362 pages : _billustrations ; _c28 cm |
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336 |
_atext _2rdacontent |
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337 | _aunmediated $2 rdamedia | ||
338 |
_avolume _2rdacarrier |
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500 | _aAll extracts were taken from: Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, 6th ed. | ||
505 | 0 | 0 |
_tUnderstanding consumer behavior -- _tMotivation, ability & opportunity -- _tFrom exposure to comprehension -- _tMemory & knowledge -- _tAttitudes based on high effort -- _tAttitudes based on low effort -- _tProblem recognition & information search -- _tJudgment & decision making based on high effort -- _tJudgment & decision making based on low effort -- _tPost-decision processes -- _tSocial influences on consumer behavior -- _tConsumer diversity -- _tHouseholds & social class influences. |
650 | 0 |
_aConsumer behavior. _9345411 |
|
650 | 0 |
_aConsumers _9315999 |
|
700 | 1 |
_iBased on (work): _aHoyer, Wayne D. _tConsumer behavior. _s6th ed. |
|
700 | 1 |
_aMacInnis, Deborah J., _eauthor. _91062997 |
|
700 | 1 |
_aPieters, Rik, _eauthor _91097743 |
|
700 | 1 |
_aYap, Crystal, _ecompiler. |
|
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