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|---|---|---|---|
| 005 | 20240618115323.0 | ||
| 008 | 100518s2011 xnaa b 001 0 eng d | ||
| 011 | _aChanged OCLC from 688416140 to 635024001 | ||
| 020 |
_a9781442520103 _qpbk |
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| 020 |
_a1442520108 _qpbk |
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| 035 | _a(OCoLC)635024001 | ||
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_aAU@ _beng _erda _cAU@ _dOCoLC _dATU |
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| 042 | _aanuc | ||
| 082 | 0 | 4 |
_a658.8342 _223 |
| 100 | 1 |
_aSchiffman, Leon G., _eauthor. _91052015 |
|
| 245 | 1 | 0 |
_aConsumer behaviour / _cLeon Schiffman. |
| 250 |
_a5th edition / _bAron O'Cass, Angela Paladino, Steven D'Alessandro, David Bednall. |
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| 264 | 1 |
_aFrenchs Forest, NSW : _bPearson Australia, _c2011. |
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| 264 | 4 | _c©2011 | |
| 300 |
_axvii, 662 pages : _billustrations (colour) ; _c26 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _a5th Australian edition adapted from Consumer behaviour / Leon G. Schiffman (New Jersey : Pearson, 2010. 10th edition) | ||
| 500 | _aPrevious edition: 2008. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPart I. Introduction -- Part II. the Consumer As Individual -- Part III. Consumer In Their Social And Cultural Settings -- Part IV. the Decision Making Process -- Part V. Consumer Behaviour & Society -- -- | |
| 505 | 0 | 0 |
_gPart I. _tIntroduction -- _g1. _tFoundations of consumer behaviour -- -- _gPart II. _tthe Consumer As Individual -- _g2. _tConsumer needs and motivation -- _g3. _tPersonality and self concept -- _g4. _tConsumer perception -- _g5. _tLearning and consumer involvement -- _g6. _tThe nature of consumer attitudes -- -- _gPart III. _tConsumer In Their Social And Cultural Settings -- _g7. _tSocial influences on buyer behaviour -- _g8. _tThe family -- _g9. _tSocial class and consumer behaviour -- _g10. _tThe influence of culture on consumer behaviour -- _g11. _tSub-cultural aspects of consumer behaviour -- -- _gPart IV. _tthe Decision Making Process -- _g12. _tDecision making -- _g13. _tConsumer influence and diffusion of innovations -- -- _gPart V. _tConsumer Behaviour & Society -- _g14. _tPublic policy and consumer protection. |
| 650 | 0 |
_aConsumer behavior. _9345411 |
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| 650 | 0 |
_aMotivation research (Marketing) _9321068 |
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| 650 | 0 |
_aMarketing. _9320436 |
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| 700 | 1 |
_aO'Cass, Aron, _eauthor. |
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| 700 | 1 |
_aPaladino, Angela, _eauthor. _9824799 |
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| 700 | 1 |
_aD'Alessandro, Steven, _eauthor. _9276687 |
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| 700 | 1 |
_aBednall, David, _eauthor. _9824802 |
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| 907 |
_a.b13450955 _b07-12-20 _c28-10-15 |
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