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008			140123s2014 enk b 001 0 eng d
010			_a 2013045369
011			_aMARC Score : 10650(22050) : OK
011			_aDirect Search Result
011			_aBIB MATCHES WORLDCAT
020			_a0415632080 _qhardback
020			_a9780415632089 _qhardback
020			_a0415632072 _qpbk.
020			_a9780415632072 _qpbk.
035			_a(ATU)b13450864
035			_a(OCoLC)869458325
040			_aDLC _beng _erda _cDLC _dYDX _dYDXCP _dOCLCO _dATU
042			_apcc
050	0	0	_aJF2112.C3 _bL44 2014
082	0	0	_a324.73 _223
100	1		_aLees-Marshment, Jennifer, _eauthor. _9277540
245	1	0	_aPolitical marketing : _bprinciples and applications / _cJennifer Lees-Marshment.
250			_aSecon edition.
264		1	_aMilton Park, Abingdon, Oxon ; _aNew York : _bRoutledge, _c2014.
300			_axiv, 273 pages ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0	0	_g1. _tIntroduction to Political Marketing -- _g2. _tPolitical Strategy -- _g3. _tPolitical Market Research -- _g4. _tPolitical Branding -- _g5. _tInternal Political Marketing -- _g6. _tStatic Political Marketing Communication -- _g7. _tRelational and Interactive Political Marketing Communication -- _g8. _tPolitical Delivery Marketing -- _g9. _tPolitical Marketing and Democracy.
520			_a"Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics."--Publisher's website.
650		0	_aCampaign management. _9314946
650		0	_aPolitical campaigns. _9317052
650		0	_aMarketing _xPolitical aspects _9775549
907			_a.b13450864 _b22-08-17 _c28-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _genk _h0
945			_a324.73 LEE _g1 _iA529179B _j0 _lcmain _o- _p$59.50 _q- _r- _s- _t0 _u6 _v4 _w0 _x2 _y.i13398805 _z29-10-15
942			_cB
999			_c1268474 _d1268474