000			02025cam a22003494i 4500
003			OCoLC
005			20221102153238.0
008			130814s2014 at a b 001 0 eng d
011			_aHas 30 WorldCat Holdings
020			_a1107649188 _qpbk.
020			_a9781107649187 _qpbk.
035			_a(ATU)b13415487
035			_a(OCoLC)874115785
040			_aUKMGB _beng _erda _cUKMGB _dOCLCO _dOCLCF _dYDXCP _dOCLCQ _dAUMLT _dSAV _dDHA _dATU
050		4	_aHF5415.123 _b.A54 2014
082	0	4	_a658.802 _223
100	1		_aAng, Lawrence, _eauthor. _9823171
245	1	0	_aPrinciples of integrated marketing communications / _cLawrence Ang.
264		1	_aPort Melbourne, VIC : _bCambridge University Press, _c2014.
300			_axii, 401 pages : _billustrations ; _c26 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_a1. Defining integrated marketing communications -- 2. Generating consumer insights -- 3. Brand positioning -- 4. Media planning and budgeting in advertising -- 5. Traditional and digital media -- 6 Advertising creativity -- 7. Planning and executing the creative appeal -- 8. Social influence -- 9.Public relations, corporate reputation and sponsorship -- 10. Influence in personal selling -- 11. Direct marketing and sales promotion -- 12. Advertising testing and campaign tracking -- 13. An integrative review.
520			_aPrinciples of Integrated Marketing Communications: A Focus on New Technologies and Advanced Theories explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques, such as brand equity, advertising and personal selling. Lawrence Ang is at Macquarie University, Australia.
588			_aMachine converted from AACR2 source record.
650		0	_aCommunication in marketing. _9315770
650		0	_aMarketing _xTechnological innovations _9682352
776	1	8	_w(OCoLC)881065605
942			_cB
999			_c1267274 _d1267274