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_a910.688 _223 |
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_aThe Routledge handbook of tourism marketing / _cedited by Scott McCabe. |
246 | 3 | 0 | _aTourism marketing |
264 | 1 |
_aAbingdon, Oxon ; _aNew York : _bRoutledge, _c2014. |
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264 | 4 | _c©2014 | |
300 |
_axxii, 575 pages ; _c26 cm. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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490 | 1 | _aRoutledge handbooks | |
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_g1. _tIntroduction / _rScott McCabe -- _gPart 1. _tTourism Marketing: Paradigms And Perspectives : -- _g2. _tLinking Service-dominant Logic to Destination Marketing / _rXiang (Robert) Li -- _g3. _tA Framework for Dramatizing Interactions for Enhanced Tourist Experience Value / _rNina K Prebensen -- _gPart 2. _tMacromarketing And Tourism : -- _g4. _tSustainability and Marketing for Responsible Tourism / _rJackie Clarke, Rebecca Hawkins and Victoria Waligo -- _g5. _tThe Application of Social Marketing to Tourism / _rGareth Shaw, Stewart Barr and Julie Wooler -- _g6. _tTourism and Public Relations: A Complex Relationship? / _rJacqui L'Etang and Jairo Lugo -- _g7. _tDiscourse and Power in Tourism Communications / _rRob Caruana -- _g8. _tThe Semiotics of Tourism Marketing / _rRichard Tresidder -- _gPart 3. _tStrategic Issues in Tourism : -- _g9. _tTowards an Experiential Approach in Tourism Studies / _rWided Batat and Isabelle Frochot -- _g10. _tExperience, Co-Creation and Technology: Issues, Challenges and Trends for Technology Enhanced Tourism Experiences / _rBarbara Neuhofer and Dimitrios Buhalis -- _g11. _tBrand Experience in Tourism in the Internet Age / _rAnthony Foley, John Fahy and Anne-Marie Ivers -- _g12. _tCollaboration Marketing / _rAlan Fyall -- _g13. _tCustomer Satisfaction in Tourism: The Search for the Holy Grail / _rClare Foster -- _gPart 4. _tAdvances In Tourism Marketing Research : -- _g14. _tAdvanced Analytical Methods in Tourism Marketing Research: Usage Patterns and Recommendations / _rJosef Mazenec, Amata Ring, Brigitte Stangl, and Karin Teichmann -- _g15. _tMarket Segmentation Approaches in Tourism / _rSara Dolnicar -- _g16. _tDetermining What Works, What Doesn't and Why: Evaluating Tourism Marketing Campaigns / _rStephen Pratt -- _g17. _tArchetype Enactments in Travellers' Stories about Places: Theory and Advances in Positivistic and Qualitative Methods / _rArch Woodside, Karlan Muniz and Suresh Sood -- _g18. _tDestination confusion: a photo elicitation study on brand confusion in tourism destinations / _rPisuda Sangsue -- _gPart 5. _tTourist Consumer Behaviour : -- _g19. _tTheorizing Tourist Behaviour / _rAlain Decrop -- _g20. _tFragmenting Tourism: Niche tourists / _rMichael O'Regan -- _g21. _tSearching the Travel Network / _rZheng Xiang, Yeongbae Choe and Daniel R. Fesenmaier -- _g22. _tDynamics of Tourists Decision Making: From Theory to Practice / _rAntónia Correia, Metin Kozak and Manuel Tão -- _g23. _tTourist Destination Choice: A Review and Critical Evaluation of Preference Estimation Methods in Tourism Marketing Research / _rChunxiao Li -- _gPart 6. _tMicro-Marketing Issues In Tourism : -- _g24. _tService Design - Co-Creating Meaningful Experiences with Customers / _rMarc Stickdorn -- _g25. _tContextualising the Past, Conceptualizing the Future: Tourism Distribution and the Impact of ICTs / _rAndrew J Spencer and Dimitrios Buhalis -- _g26. _tPricing as a Strategic Marketing Tool / _rAnita Fernandez Young -- _g27. _tRevenue Management in Tourism / _rUna McMahon-Beattie and Ian Yeoman -- _g28. _tStaying Close to the Self-Service Traveler: Managing Customer Relationships in the Era of Self-Service Technologies / _rRosemary Stockdale -- _g29. _tMarketing communications in tourism: a review and assessment of research priorities / _rScott McCabe and Clare Foster -- _gPart 7. _tDestination Marketing And Branding : -- _g30. _tKey Issues in Destination Brand Management / _rNigel Morgan and Annette Pritchard -- _g31. _tConsumer Co-creation Capacity of Destination Marketing Organisations / _rIis Tussyadiah and Florian Zach -- _g32. _t'Living the brand': The Evangelical Experiences of Seasonal Snowsport Workers / _rShelagh Ferguson and Amy Bourke -- _g33. _tDeterminants and Outcomes of Tourists' Emotional Responses: Towards an Integrative Model for Destination Brands / _rSameer Hosany and Girish Prayag -- _g34. _tPost-Disaster Recovery Marketing for Tourist Destinations / _rGabby Walters and Judith Mair -- _gPart 8. _tSocial And Digital Marketing Issues In Tourism : -- _g35. _tChallenges of Tourism Marketing in the Digital, Global Economy / _rSimon Hudson -- _g36. _tPremises and Promises of Social Media Marketing in Tourism / _rUlrike Gretzel and Kyung-Hyan Yoo -- _g37. _tFoundations of Search Engine Marketing for Tourist Destinations / _rZheng Xiang, Bing Pan and Daniel R. Fesenmaier -- _g38. _tVirtual Communities: Online Blogs as a Marketing Tool / _rCarmela Bosangit -- _g39. _tTourism Marketing Goes Mobile: Smartphones and the Consequences for Tourist Experience / _rScott McCabe, Clare Foster, Chunxiao Li and Bhanu Nanda -- _gPart 9. _tReflections : -- _g40. _tTourism Marketing from 1990 - 2010: Two Decades and a New Paradigm / _rDaniel R. Fesenmaier and Zheng Xiang -- _g41. _tFuturecasting the Tourism Marketplace / _rLuiz Moutinho, Ronnie Ballantyne and Shirley Rate. |
520 |
_a"The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part One deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part Two explores macromarketing and tourism; Part Three deals with strategic issues; Part Four addresses recent advances in research; Part Five focuses on developments in tourist consumer behaviour; Part Six looks at micromarketing; Part Seven moves on to destination marketing and branding issues; Part Eight looks at the influence of technological change on Tourism Marketing and Part Nine explores future directions. This timely book offers the reader a comprehensive synthesis of this sub discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management"-- _cProvided by publisher. |
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