000 | 03177cam a2200421 i 4500 | ||
---|---|---|---|
005 | 20221102153001.0 | ||
008 | 130411s2014 mauafb b 001 0 eng d | ||
010 | _a 2013014668 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 |
_a0133113531 _qalk. paper |
||
020 |
_a9780133113532 _qalk. paper |
||
035 | _a(ATU)b1340216x | ||
035 | _a(OCoLC)841198205 | ||
040 |
_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dYDXCP _dOCLCF _dOCLCO _dATU |
||
042 | _apcc | ||
050 | 0 | 0 |
_aG155.A1 _bC674 2014 |
082 | 0 | 0 |
_a910.68 _223 |
100 | 1 |
_aCook, Roy A., _eauthor. _91051495 |
|
245 | 1 | 0 |
_aTourism : _bthe business of hospitality and travel / _cRoy A. Cook, Fort Lewis College, Professor Emeritus ; Cathy H. C. Hsu, the Hong Kong Polytechnic University, Professor ; Joseph J. Marqua, Managing Director of The Tourism and Hospitality Development Group. |
250 | _aFifth edition. | ||
264 | 1 |
_aBoston : _bPearson, _c[2014] |
|
264 | 4 | _c©2014 | |
300 |
_axx, 388 pages, 16 unnumbered pages of plates : _billustrations (some colour), maps ; _c28 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aPart I. The Traveling Public And Toursim Promoters -- Part II. Tourism Service Suppliers -- Part III. The Service And Hospitality Environment -- -- | |
505 | 0 | 0 |
_gPart I. _tThe Traveling Public And Toursim Promoters -- _g1. _tIntroducing the World's Largest Industry, Tourism -- _g2. _tMarketing to the Traveling Public -- _g3. _tDelivering Quality Tourism Services -- _g4. _tBringing Travelers and Tourism Service Suppliers Together Integrative Cases -- _g5. _tCapturing Technologies Competitive Advantages -- -- _gPart II. _tTourism Service Suppliers -- _g6. _tTransportation -- _g7. _tAccommodations -- _g8. _tFood and Beverage -- _g9. _tAttractions and Entertainment -- _g10. _tDestinations Integrative Cases -- -- _gPart III. _tThe Service And Hospitality Environment -- _g11. _tEconomic and Political Impacts of Tourism -- _g12. _tEnvironmental and Social/Cultural Impacts of Tourism -- _g13. _tSustaining Tourism's Benefits -- _g14. _tExploring the Future of Tourism Integrative Cases. |
520 | _a"Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each Partand end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises. "--Publisher's website. | ||
650 | 0 |
_aTourism. _9353333 |
|
700 | 1 |
_aHsu, Cathy H. C. _eauthor. _91024115 |
|
700 | 1 |
_aMarqua, Joseph J. _eauthor. _91073668 |
|
907 |
_a.b1340216x _b14-05-19 _c28-10-15 |
||
942 | _cB | ||
945 |
_a910.68 COO _g1 _iA516170B _j0 _lcmain _o- _p$137.27 _q- _r- _s- _t0 _u7 _v7 _w0 _x3 _y.i13374886 _z29-10-15 |
||
998 |
_a(3)b _a(3)c _b06-04-16 _cm _da _feng _gmau _h0 |
||
999 |
_c1266862 _d1266862 |