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008 130411s2014 mauafb b 001 0 eng d
010 _a 2013014668
011 _aBIB MATCHES WORLDCAT
020 _a0133113531
_qalk. paper
020 _a9780133113532
_qalk. paper
035 _a(ATU)b1340216x
035 _a(OCoLC)841198205
040 _aDLC
_beng
_erda
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042 _apcc
050 0 0 _aG155.A1
_bC674 2014
082 0 0 _a910.68
_223
100 1 _aCook, Roy A.,
_eauthor.
_91051495
245 1 0 _aTourism :
_bthe business of hospitality and travel /
_cRoy A. Cook, Fort Lewis College, Professor Emeritus ; Cathy H. C. Hsu, the Hong Kong Polytechnic University, Professor ; Joseph J. Marqua, Managing Director of The Tourism and Hospitality Development Group.
250 _aFifth edition.
264 1 _aBoston :
_bPearson,
_c[2014]
264 4 _c©2014
300 _axx, 388 pages, 16 unnumbered pages of plates :
_billustrations (some colour), maps ;
_c28 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aPart I. The Traveling Public And Toursim Promoters -- Part II. Tourism Service Suppliers -- Part III. The Service And Hospitality Environment -- --
505 0 0 _gPart I.
_tThe Traveling Public And Toursim Promoters --
_g1.
_tIntroducing the World's Largest Industry, Tourism --
_g2.
_tMarketing to the Traveling Public --
_g3.
_tDelivering Quality Tourism Services --
_g4.
_tBringing Travelers and Tourism Service Suppliers Together Integrative Cases --
_g5.
_tCapturing Technologies Competitive Advantages -- --
_gPart II.
_tTourism Service Suppliers --
_g6.
_tTransportation --
_g7.
_tAccommodations --
_g8.
_tFood and Beverage --
_g9.
_tAttractions and Entertainment --
_g10.
_tDestinations Integrative Cases -- --
_gPart III.
_tThe Service And Hospitality Environment --
_g11.
_tEconomic and Political Impacts of Tourism --
_g12.
_tEnvironmental and Social/Cultural Impacts of Tourism --
_g13.
_tSustaining Tourism's Benefits --
_g14.
_tExploring the Future of Tourism Integrative Cases.
520 _a"Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each Partand end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises. "--Publisher's website.
650 0 _aTourism.
_9353333
700 1 _aHsu, Cathy H. C.
_eauthor.
_91024115
700 1 _aMarqua, Joseph J.
_eauthor.
_91073668
907 _a.b1340216x
_b14-05-19
_c28-10-15
942 _cB
945 _a910.68 COO
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