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_aG155.A1 _b.H3476 2014 |
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_a910.688 _223 |
| 100 | 1 |
_aHall, Colin Michael, _d1961- _eauthor. _9293026 |
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| 245 | 1 | 0 |
_aTourism and social marketing / _cC. Michael Hall. |
| 264 | 1 |
_aAbingdon, Oxon : _bRoutledge, _c2014. |
|
| 264 | 4 | _c©2014 | |
| 300 |
_axii, 294 pages : _billustrations _c25 cm. |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 490 | 0 | _aRoutledge international series in tourism, business and management | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | 0 |
_g1. _tIntroduction to the Field of Social Marketing: Creating Social Change? -- _g2. _tIntervention and Theories of Behaviour -- _g3. _tThe Changing Context of Change Agents: Social Marketing and Governance -- _g4. _tThe Process of Social Marketing -- _g5. _tThe Craft and Practice of Social Marketing -- _g6. _tThe Demarketing of Tourism Attractions, Activities and Destinations -- _g7. _tTourist and Visitor Focussed Social Marketing: Cases and Issues -- _g8. _tDestination and community-based tourism and social marketing: Cases and Issues -- _g9. _tSustainable Consumption and Social Marketing -- _g10. _tA Sustainable Future for Social Marketing: Towards a Socially Dominant Logic? |
| 520 | _a"This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non-profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice.Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism"--Provided by publisher. | ||
| 650 | 0 |
_aTourism. _9353333 |
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| 650 | 0 |
_aSocial marketing. _9327132 |
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_aRoutledge international series in tourism, business and management. _91066636 |
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