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008			131216s2014 vraa 001 0 eng d
011			_aBIB MATCHES WORLDCAT
020			_a0170237877
020			_a9780170237871
035			_a(ATU)b13327677
035			_a(OCoLC)862983952
040			_aAU@ _beng _erda _cAU@ _dNz _dATU
042			_aanuc
082	0	4	_a658.84 _222
100	1		_aSutton-Brady, Catherine.
245	1	0	_aInternational marketing / _cMichael Czinkota [and others].
250			_aThird Asia Pacific edition.
264		1	_aSouth Melbourne, Vic. : _bCengage Learning, _c[2014]
264		4	_c©2014
300			_axviii, 582 pages : _billustrations ; _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
505	0		_aInternational Marketing; Brief contents; Contents; Preface; Acknowledgments; About the authors; Resource Guide; Part 1 The international environment; Chapter 1 Introduction tointernationalmarketing; Panorama Powering growth in emerging markets; International marketing defined; The international marketplace 1.1 Environment and sustainability: A global challenge for ideas ; Globalisation; Globalisation drivers; The international marketplace 1.2 China's huge consumer market; Opportunities and challenges ininternational marketing.
505	8		_aThe international marketplace 1.3 Emerging consumers bring a smile to Coca-Cola and consumer goods companies The strategic planning process; The local company in the global environment; The international marketplace 1.4 Emerging-market growth war pits global brand giants against local rivals ; The goals of this book; Future insights; Summary; Key terms; Search me! marketing; Questions for discussion; Critical analysis questions; Challenge us Cruise shipbuilding: Europe and Asia; CaseStudy: Bett ing on the future: It's not alwaysabout the money; Chapter 2 The economicenvironment.
505	8		_aPanorama It's the economy, stupid!The international marketplace 2.1 Markets at the bottom of the income pyramid; Market characteristics; The international marketplace 2.2 Economic focus shifts to China and India; The international marketplace 2.3 In search of the new China; The international marketplace 2.4 Bringing the new economy to new markets ; Impact of the economic environmenton social development; Regional economic integration; Future insights; Sumary; Key terms; Search me! marketing; Questions for discusion; Critical analysis questions; Challenge us Africa's growing middle class.
505	8		_aCaseStudy IKEA: A bett er everyda y lifeRecommended reading; Endnotes; Chapter 3 Trade institutions andtrade policy; Panorama Asia -- who's in, who's out?; The international marketplace 3.1 How big is e-commerce and who should regulate it? ; Transnational institutions affecting world trade; The international marketplace 3.2 World Bank -- and pop stars -- to the rescue ; The international marketplace 3.3 Australasia, regional institutions and FTA s ; Comparing international trade positions; The impact of trade and investment; Policy responses to trade problems.
505	8		_aThe international marketplace 3.4 Lamb (exporters) to the slaughter A strategic outlook for tradeand investment policies; The international marketplace 3.5 Free trade agreements no guarantee of export success ; Future insights; Sumary; Key terms; Search me! marketing ; Questions for discusion; Critical analysis questions; Challenge us The pirate effect; Case Study New Zealand butt er batt les Europeanbureaucracy; Recommended reading; Endnotes; Chapter 4 The political and legalenvironment; Panorama International marketing in a dynamic worldunder stress.
520			_aThis third Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific region alongside an international perspective to provide a truly global context.
521			_aTertiary/Undergraduate.
588			_aMachine converted from non-AACR2, non-ISBD source record.
700	1		_aCzinkota, Michael R., _eauthor. _91038582
907			_a.b13327677 _b22-08-17 _c28-10-15
942			_cB
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