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020 _a041567249X
_qhbk (alk. paper)
020 _a9780415672498
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035 _a(ATU)b13304604
035 _a(OCoLC)774497749
040 _aDLC
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042 _apcc
050 0 0 _aG155.A1
_bM665 2013
082 0 0 _a910.688
_223
100 1 _aMorrison, Alastair M.,
_eauthor.
_91026056
245 1 0 _aMarketing and managing tourism destinations /
_cAlastair M. Morrison.
264 1 _aLondon :
_bRoutledge,
_c2013.
264 4 _c©2013
300 _axxxiii, 596 pages :
_billustrations ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _gPart 1.
_tIntroduction to Destination Management and Marketing Concepts and Roles: --
_g1.
_tThe Concepts of Destination Management and Marketing --
_g2.
_tDestination Planning --
_g3.
_tDestination Marketing Planning --
_g4.
_tDestination Management Research --
_g5.
_tDestination Product Development --
_g6.
_tDestination Partnerships and Team-Building --
_g7.
_tDestination Community and Stakeholder Relations --
_g8.
_tDestination Governance and Leadership --
_gPart 2.
_tDestination Communications and Promotion: --
_g9.
_tDestination Branding --
_g10.
_tDestination Integrated Marketing Communications --
_g11.
_tDestination Information and Communication Technologies --
_gPart 3.
_tDestination Markets: --
_g12.
_tConsumer Behavior, Segmentation, and Market Trends --
_g13.
_tDomestic Pleasure and Leisure Travel Markets --
_g14.
_tInternational Pleasure and Leisure Travel Markets --
_g15.
_tBusiness Travel and Business Event Markets --
_gPart 4.
_tThe Future of Destination Management and Marketing: --
_g16.
_tFuture of Destination Management and Marketing.
520 _aMarketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs) ; A unique systematic model to manage and market destinations ; Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world ; To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful. --from Amazon.com
650 0 _aTourism
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650 0 _aTourism
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_b10-06-20
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