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_aG155.A1 _bM665 2013 |
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_a910.688 _223 |
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_aMorrison, Alastair M., _eauthor. _91026056 |
|
245 | 1 | 0 |
_aMarketing and managing tourism destinations / _cAlastair M. Morrison. |
264 | 1 |
_aLondon : _bRoutledge, _c2013. |
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264 | 4 | _c©2013 | |
300 |
_axxxiii, 596 pages : _billustrations ; _c25 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_gPart 1. _tIntroduction to Destination Management and Marketing Concepts and Roles: -- _g1. _tThe Concepts of Destination Management and Marketing -- _g2. _tDestination Planning -- _g3. _tDestination Marketing Planning -- _g4. _tDestination Management Research -- _g5. _tDestination Product Development -- _g6. _tDestination Partnerships and Team-Building -- _g7. _tDestination Community and Stakeholder Relations -- _g8. _tDestination Governance and Leadership -- _gPart 2. _tDestination Communications and Promotion: -- _g9. _tDestination Branding -- _g10. _tDestination Integrated Marketing Communications -- _g11. _tDestination Information and Communication Technologies -- _gPart 3. _tDestination Markets: -- _g12. _tConsumer Behavior, Segmentation, and Market Trends -- _g13. _tDomestic Pleasure and Leisure Travel Markets -- _g14. _tInternational Pleasure and Leisure Travel Markets -- _g15. _tBusiness Travel and Business Event Markets -- _gPart 4. _tThe Future of Destination Management and Marketing: -- _g16. _tFuture of Destination Management and Marketing. |
520 | _aMarketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs) ; A unique systematic model to manage and market destinations ; Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world ; To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful. --from Amazon.com | ||
650 | 0 |
_aTourism _xMarketing _9712852 |
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_aTourism _xManagement _9705578 |
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