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| 005 | 20221102170504.0 | ||
| 008 | 131108t20142014enka b 001 0 eng d | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
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_a016489293 _2Uk |
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| 020 |
_a9781137326003 _qpaperback |
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| 020 |
_a113732600X _qpaperback |
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| 035 | _a(ATU)b13169452 | ||
| 035 | _a(OCoLC)864684966 | ||
| 040 |
_aUKMGB _beng _cUKMGB _dNz _erda _dATU |
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| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aChaston, Ian, _eauthor. _91075184 |
|
| 245 | 1 | 0 |
_aSmall business marketing / _cIan Chaston. |
| 250 | _a2nd edition. | ||
| 264 | 1 |
_aHoundmills, Basingstoke, Hampshire : _bPalgrave Macmillan, _c2014. |
|
| 264 | 4 | _c©2014 | |
| 300 |
_axiii, 296 pages : _billustrations (black and white) ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | 0 |
_tPhilosophy and process -- _tAssessing and processing information -- _tRisk assessment -- _tInternal competence -- _tMarket positioning -- _tMarketing planning -- _tInnovation -- _tPromotion -- _tSocial media -- _tPricing and distribution -- _tInformation management -- _tService marketing -- _tInternational marketing -- _tDifficult futures. |
| 650 | 0 |
_aMarketing _xManagement. _9320442 |
|
| 650 | 0 |
_aSmall business marketing _9333254 |
|
| 907 |
_a.b13169452 _b11-07-17 _c28-10-15 |
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| 999 |
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