000 02104cam a2200457 i 4500
005 20230825152301.0
008 131016s2014 vraa 001 0 eng
011 _aBIB MATCHES WORLDCAT
020 _a9780170236027
_qpaperback
020 _a0170236021
_qpaperback
035 _a(ATU)b13132726
035 _a(OCoLC)841157304
037 _bLevel 7, 80 Dorcas Street South Melbourne VIC 3205
040 _aAU@
_beng
_erda
_cAU@
_dOCLCQ
_dNz
_dATU
042 _aanuc
082 0 4 _a658.83
_223
100 1 _aZikmund, William G.,
_eauthor.
_91037786
245 1 0 _aMarketing research /
_cWilliam Zikmund, Steve D'Alessandro ; Hume Winzar ; Ben Lowe, Barry Babin.
250 _a3 Asia-Pacific edition.
264 _aSouth Melbourne, Victoria, Australia :
_bCengage Learning Australia,
_c[2014]
264 4 _c©2014
300 _axxiv, 624 pages :
_bcolour illustrations,;
_c26 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aPrevious edition: 2011.
500 _aIncludes index.
505 2 0 _tIntroduction to the research process --
_tDefining the problem --
_tPlanning the research design --
_tPlanning the sample --
_tCollecting the data --
_tAnalysing the data --
_tFormulating conclusions and writing the final report.
650 0 _aMarketing research.
_9338698
700 1 _aD'Alessandro, Steven,
_eauthor.
_9276687
700 1 _aWinzar, Hume,
_eauthor.
_9837188
700 1 _aLowe, Ben,
_d1978-
_eauthor.
_9459725
700 1 _aBabin, Barry J.,
_eauthor.
_91089484
907 _a.b13132726
_b22-08-17
_c28-10-15
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