000 | 02104cam a2200457 i 4500 | ||
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005 | 20230825152301.0 | ||
008 | 131016s2014 vraa 001 0 eng | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 |
_a9780170236027 _qpaperback |
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020 |
_a0170236021 _qpaperback |
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035 | _a(ATU)b13132726 | ||
035 | _a(OCoLC)841157304 | ||
037 | _bLevel 7, 80 Dorcas Street South Melbourne VIC 3205 | ||
040 |
_aAU@ _beng _erda _cAU@ _dOCLCQ _dNz _dATU |
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042 | _aanuc | ||
082 | 0 | 4 |
_a658.83 _223 |
100 | 1 |
_aZikmund, William G., _eauthor. _91037786 |
|
245 | 1 | 0 |
_aMarketing research / _cWilliam Zikmund, Steve D'Alessandro ; Hume Winzar ; Ben Lowe, Barry Babin. |
250 | _a3 Asia-Pacific edition. | ||
264 |
_aSouth Melbourne, Victoria, Australia : _bCengage Learning Australia, _c[2014] |
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264 | 4 | _c©2014 | |
300 |
_axxiv, 624 pages : _bcolour illustrations,; _c26 cm |
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336 |
_atext _2rdacontent |
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337 |
_aunmediated _2rdamedia |
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338 |
_avolume _2rdacarrier |
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500 | _aPrevious edition: 2011. | ||
500 | _aIncludes index. | ||
505 | 2 | 0 |
_tIntroduction to the research process -- _tDefining the problem -- _tPlanning the research design -- _tPlanning the sample -- _tCollecting the data -- _tAnalysing the data -- _tFormulating conclusions and writing the final report. |
650 | 0 |
_aMarketing research. _9338698 |
|
700 | 1 |
_aD'Alessandro, Steven, _eauthor. _9276687 |
|
700 | 1 |
_aWinzar, Hume, _eauthor. _9837188 |
|
700 | 1 |
_aLowe, Ben, _d1978- _eauthor. _9459725 |
|
700 | 1 |
_aBabin, Barry J., _eauthor. _91089484 |
|
907 |
_a.b13132726 _b22-08-17 _c28-10-15 |
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