000			04167cam a2200445 a 4500
003			OCoLC
005			20221102165149.0
008			140408s2014 enka b 001 0 eng d
015			_aGBB623042 _2bnb
016	7		_a016930055 _2Uk
019			_a893707755 _a1003588601
020			_a1292060093 _qGlobal ed.
020			_a9781292060095 _qGlobal ed.
035			_a(OCoLC)877025973
040			_aCDX _beng _cCDX _dOCLCQ _dYDXCP _dOCLCO _dOCLCQ _dOCLCF _dOCLCQ _dTHCMU _dTULIB _dOCLCQ _dAU@ _dUKMGB _dATU
050		4	_aHB171.5 _b.F2487 2014
082	0	0	_a330.024658 _223
100	1		_aFarnham, Paul G., _eauthor. _91044567
245	1	0	_aEconomics for managers / _cPaul G. Farnham.
250			_aGlobal Edition.
250			_aThird Edition.
264		1	_aHarlow : _bPearson Education Limited, _c2014.
264		4	_c©2014
300			_a552 pages ; _c28 x 22 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aMicroeconomic analysis -- Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Macroeconomic analysis -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Integration of the frameworks -- Combining micro and macro analysis for managerial decision making -- Solutions to even-numbered problems -- Glossary -- Index.
505	0	0	_tManagers and economics -- _tDemand, supply, and equilibrium prices -- _tDemand elasticities -- _tTechniques for understanding consumer demand and behavior -- _tProduction and cost analysis in the short run -- _tProduction and cost analysis in the long run -- _tMarket structure : perfect competition -- _tMarket structure : monopoly and monopolistic competition -- _tMarket structure : oligopoly -- _tPricing strategies for the firm -- _tMeasuring macroeconomic activity -- _tSpending by individuals, firms, and governments on real goods and services -- _tThe role of money in the macro economy -- _tThe aggregate model of the macro economy -- _tInternational and balance of payments issues in the macro economy -- _tCombining micro and macro analysis for managerial decision making.
520			_a"For one semester MBA Managerial Economics courses. Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. To be competitive in today's business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand. The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today's managerial student." -- Publisher
650		0	_aEconomics. _9347124
650		0	_aManagement. _9320348
907			_a.b13053917 _b06-09-21 _c28-10-15
942			_cB
945			_a330.024658 FAR _g1 _iA547590B _j0 _lsmain _o- _p$362.90 _q- _r- _s- _t0 _u3 _v1 _w0 _x3 _y.i13473426 _z26-01-16
945			_a330.024658 FAR _g0 _iA567845B _j0 _lcmain _o- _p$0.00 _q- _r- _s- _t0 _u6 _v1 _w1 _x5 _y.i13576720 _z03-10-17
945			_a330.024658 FAR _g0 _iA567841B _j0 _lsmain _o- _p$0.00 _q- _r- _s- _t0 _u1 _v0 _w1 _x0 _y.i13576732 _z03-10-17
998			_a(3)b _a(3)c _a(3)s _b29-10-20 _cm _da _feng _genk _h0
999			_c1255050 _d1255050