000			03851cam a2200445 i 4500
005			20221102163241.0
008			120927s2012 enka b 001 0 eng d
011			_aBIB MATCHES WORLDCAT
020			_a1441191941 _qpbk.
020			_a9781441191946 _qpbk.
020			_a1441170006
020			_a9781441170002
035			_a(ATU)b12940094
035			_a(OCoLC)811247337
040			_aTXX _beng _erda _cTXX _dOCLCO _dBTCTA _dYDXCP _dUKMGB _dCFI _dCDX _dYNK _dOUN _dATU
082	0	4	_a659.11 _223
245	0	0	_aAdvertising and reality : _ba global study of representation and content / _cedited by Amir Hetsroni.
246	3	4	_aAdvertising & reality.
264		1	_aLondon : _bContinuum International Publishing Group, _c[2012]
264		4	_c©2012
300			_avi, 277 pages : _billustrations ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aAn introduction: advertising - truth, trust, and belief / Amir Hetsroni -- Mass moralizing / Phil Hopkins -- The disintegration of the box: narrativity, performance, and translation in television commercials / Dror Abend-David -- Values in Israeli advertising: a decade-long observation / Amir Hetsroni -- Real versus pseudo real in Japanese television advertising compared with US television advertising / Michael L. Maynard -- God, religion, and advertising: a hard sell / Yoel Cohen -- Arab and western images in Middle East satellite television advertising / Shaheed Nick Mohammed -- Nostalgia: reflections on periodic representation in advertising / Amir Hetsroni -- Seeing ourselves as the adman sees us? The representation and portrayal of older people in advertising / Peter Simcock -- Ethnically targeted advertising and social meaning: an analysis of representation in Spanish language advertising / Christopher Chávez, Meghan Moran, and Sandra Ball-Rokeach -- Celebrity in advertising: the Asian perspective / Wei-Na Lee and Sejung Marina Choi -- Masculinity and femininity in advertising / Narissra Maria Punyanunt-Carter, Daniel Linden and Kent Truett -- Sex sells, but to whom and at what price? Sexual images of African American and Caucasian women in magazine advertising / Linda Godbold Kean and Shekinah Thomas -- Objectionable content on mainstream advertising: how much sex and violence do television commercials actually carry and what does the public think of it? / Amir Hetsroni -- International clothing, accessories, and dress codes: women's wardrobe from Spain, Portugal, and China / Paloma Díaz Soloaga and Natalia Quintas Froufe.
520			_a"An extensive study of the ways in which we are represented in advertising. Leading scholars from different countries, who specialise in marketing communication and media studies, review and analyse different forms of advertising and give a truly cross-cultural view of the issues at hand. This edited collection contains a wide-ranging discussion of advertising's relationship to sexuality, violence, family activities, gender roles, vocations, minorities' roles, periodical reconstruction and more." --From back cover.
588			_aMachine converted from AACR2 source record.
650		0	_aAdvertising _xMoral and ethical aspects _9746279
650		0	_aAdvertising _xPsychological aspects _9371999
650		0	_aAdvertising _xReligious aspects _9796118
650		0	_aSex in advertising. _9323906
650		0	_aOlder people in advertising _9347866
650		0	_aMass media _xSocial aspects _9371529
700	1		_aHetsroni, Amir, _eeditor. _9829224
907			_a.b12940094 _b22-05-18 _c28-10-15
942			_cB
945			_a659.11 ADV _g1 _iA480349B _j0 _lcmain _o- _p$42.36 _q- _r- _s- _t0 _u13 _v2 _w0 _x4 _y.i13328888 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _genk _h0
999			_c1251393 _d1251393