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| 005 | 20221102163238.0 | ||
| 008 | 120820r20131986enka b 001 0 eng d | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
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| 035 | _a(ATU)b12939997 | ||
| 035 | _a(OCoLC)13525658 | ||
| 040 |
_aDLC _beng _erda _dATU |
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| 050 | 0 | 0 |
_aHF1009.5 _b.G55 1986 |
| 082 | 0 | 4 |
_a658.84 _223 |
| 100 | 1 |
_aGilligan, Colin, _eauthor. _9234174 |
|
| 245 | 1 | 0 |
_aInternational marketing : _bstrategy and management / _cColin Gilligan and Martin Hird. |
| 264 | 1 |
_aOxon [England] : _bRoutledge, _c2013. |
|
| 300 |
_a310 pages : _billustrations ; _c22 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 490 | 1 |
_aRoutledge library editions. International business ; _v17. |
|
| 500 | _aOriginally published in 1986 by Croom Helm. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | 0 |
_gpt. 1. _tThe international marketing environment and approaches to opportunity analysis -- _gpt. 2. _tMarket entry decisions and approaches to international marketing planning -- _gpt. 3. _tDeveloping, implementing and controlling the international marketing mix. |
| 534 |
_pReprint. Originally published: _cLondon : Croom Helm, c1986. |
||
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aExport marketing. _9317668 |
|
| 650 | 0 |
_aExport marketing _vCase studies _9372516 |
|
| 700 | 1 |
_aHird, Martin, _eauthor. _9829194 |
|
| 830 | 0 |
_aRoutledge library editions. _pInternational business ; _v17. |
|
| 907 |
_a.b12939997 _b03-10-17 _c28-10-15 |
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