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| 005 | 20221102163151.0 | ||
| 008 | 110602s2012 enk 001 0 eng d | ||
| 010 | _a 2011021989 | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 |
_a0393733475 _qhardcover |
||
| 020 |
_a9780393733471 _qhardcover |
||
| 035 | _a(OCoLC)711051766 | ||
| 040 |
_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dYDXCP _dVP@ _dCDX _dBWX _dUKMGB _dQBX _dATU |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.F5656 2012 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 |
_aFoote, Cameron S., _eauthor. _9828923 |
|
| 245 | 1 | 4 |
_aThe creative business guide to marketing : _bselling and branding design, advertising, interactive, and editorial services / _cCameron S. Foote. |
| 246 | 3 | 0 | _aMarketing |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aLondon ; _aNew York : _bW.W. Norton, _c[2012] |
|
| 264 | 4 | _c©2012 | |
| 300 |
_a223 pages ; _c25 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 505 | 0 | _aStrategies and tactics. Why marketing is important -- Developing strategies -- Developing tactics -- Planning implementation -- Prospecting and contacting. Today's promotional landscape -- Locating prospects -- Sales responsibilities -- Their budgeting, your pricing -- Presenting and closing. Presentation preparation -- Differentation and new business pitches -- Your portfolio or your process? -- Presentation closings -- Following up. Pre-project paperwork -- Selling ideas and concepts -- After-marketing. | |
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aStrategic planning. _9345424 |
|
| 650 | 0 |
_aBranding (Marketing) _9332183 |
|
| 907 |
_a.b12936303 _b11-07-17 _c28-10-15 |
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| 945 |
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| 998 |
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| 999 |
_c1251236 _d1251236 |
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