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005			20221102163144.0
008			121204s2013 enka b 001 0 eng d
010			_a 2012947040
011			_aMARC Score : 11000(19800) : OK
011			_aDirect Search Result
020			_a1446209083 _qhbk.
020			_a9781446209080 _qhbk.
020			_a1446209091 _qpbk.
020			_a9781446209097 _qpbk.
035			_a(ATU)b12936145
035			_a(OCoLC)821700386
040			_aUKMGB _beng _erda _cUKMGB _dOCLCO _dYDXCP _dBWK _dYNK _dCDX _dZ@L _dIXA _dMUU _dOCLCF _dATU
042			_apcc
050		4	_aHM
050		4	_aHM538 _b.O76 2013
082	0	4	_a300.72 _223
100	1		_aOrnstein, Michael D., _eauthor. _9828908
245	1	2	_aA companion to survey research / _cMichael Ornstein.
264		1	_aLondon : _bSAGE, _c2013.
300			_aviii, 179 pages : _billustrations ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 152-172) and index.
505	0	0	_tIntroduction -- _g1. _tThe Invention of Survey Research -- _g2. _tWriting Survey Questions -- _g3. _tDesigning a Questionnaire -- _g4. _tFundamentals of Probability Sampling for Surveys -- _g5. _tApplied Sample Design -- _g6. _tSurvey Pretesting -- _g7. _tSurvey Data Collection -- _g8. _tThe Future of Survey Research.
520			_a"A Companion to Survey Research provides a critical overview and guide to survey methods. Rather than a set of formulas, survey design is understood as a craft where the translation of research questions into a questionnaire, sample design and data collection strategy is based on understanding how respondents answer questions and their willingness to complete a survey. Following an account of the invention of survey research in the 1930s, a synthesis of research on question design is followed by a practical guide to designing a questionnaire. Chapters on sampling, which deal with the statistical basis of survey sampling and practical design issues, are followed by extensive discussions of survey pretesting and data collection. The book concludes with a discussion of the extent and implications of falling response rates. This book is written for researchers, analysts and policy makers who want to understand the survey data they use, for researchers and students who want to conduct a survey, and for anyone who wants to understand contemporary survey research."--Publisher's website.
588			_aMachine converted from AACR2 source record.
650		0	_aSocial surveys. _9324189
907			_a.b12936145 _b11-05-16 _c28-10-15
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