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| 005 | 20211103122014.0 | ||
| 008 | 120510s2012 enk b 001 0 eng d | ||
| 010 | _a 2012018941 | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
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_a041553335X _qhbk. |
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| 035 | _a(ATU)b12806730 | ||
| 035 | _a(OCoLC)768171343 | ||
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_aDLC _beng _erda _cDLC _dBTCTA _dYDXCP _dCDX _dATU |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1265 _b.S615 2012 |
| 082 | 0 | 0 |
_a658.872028546 _223 |
| 100 | 1 |
_aChaffey, Dave, _d1963- _eauthor. _9391126 |
|
| 245 | 1 | 0 |
_aEmarketing excellence : _bplanning and optimizing your digital marketing / _cDave Chaffey and PR Smith. |
| 246 | 3 |
_aEmarketing excellence : _bPlanning and optimising your digital marketing |
|
| 250 | _a4th edition. | ||
| 264 | 1 |
_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2012. |
|
| 300 |
_axxi, 613 pages : _bcolour illustrations ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _a1 Introduction to E-Marketing -- 2 ReMix -- 3 E-Models -- 4 E-Customers -- 5 Social Media Marketing -- 6 Site Design -- 7 Traffic Building -- 8 E-CRM -- 9 Managing Digital Marketing -- 10 E-Planning. | |
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aInternet marketing. _9328425 |
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| 700 | 1 |
_aSmith, P. R. _q(Paul Russell), _d1957- _eauthor. _9242445 |
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| 907 |
_a.b12806730 _b22-08-17 _c28-10-15 |
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