| 000 | 02478cam a2200433 i 4500 | ||
|---|---|---|---|
| 005 | 20221102154935.0 | ||
| 008 | 100331s2011 xnaa b 001 0 eng d | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 |
_a0070287090 _qpbk |
||
| 020 |
_a9780070287099 _qpbk |
||
| 035 | _a(ATU)b12740123 | ||
| 035 | _a(OCoLC)606839048 | ||
| 040 |
_aAU@ _beng _erda _cAU@ _dYDXCP _dOCLCO _dATU |
||
| 042 | _aanuc | ||
| 043 | _au-at--- | ||
| 082 | 0 | 4 |
_a658.83420994 _223 |
| 100 | 1 |
_aQuester, Pascale G. _q(Pascale Genevieve) _eauthor. _9506723 |
|
| 245 | 1 | 0 |
_aConsumer behaviour : _bimplications for marketing strategy / _cPascale Quester, Simone Pettigrew, Del I. Hawkins. |
| 250 | _aSixth edition. | ||
| 264 | 1 |
_aSydney, N.S.W. : _bMcGraw-Hill, _c[2011] |
|
| 264 | 4 | _c©2011 | |
| 300 |
_axxvi, 654 pages : _billustrations ; _c26 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aPreviously published: 2006. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 8 | _a1. Consumer behaviour and marketing strategy -- Pt 1 Consumer decision process 2. Situational influences -- 3. Problem recognition -- 4. Information search -- 5. Evaluating and selecting alternatives -- 6. Outlet selection and product purchase -- 7. Postpurchase processes, customer satisfaction and consumer loyalty -- Pt 2 Internal influences 8. Perception -- 9. Learning and memory -- 10. Motivation, personality and emotion -- 11. Attitude and attitude change -- Pt 3 External influences 12. Australasian society: demographics and lifestyles -- 13. Household structure and consumption behaviour -- 14. Group influence and communication -- 15. Social stratification -- 16. Culture and cross-cultural variations in consumer behaviour -- Pt 4 Contemporary topics in consumer behaviour. 17. Business-to-business buying behaviour -- 18. Consumers and society. | |
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aConsumer behavior _zAustralia _9583855 |
|
| 650 | 0 |
_aMarket surveys _zAustralia _9612842 |
|
| 650 | 0 |
_aConsumer behavior _zAustralia _vCase studies _9612847 |
|
| 700 | 1 |
_aPettigrew, Simone, _eauthor. _91097744 |
|
| 700 | 1 |
_aHawkins, Del I., _eauthor. _9306126 |
|
| 907 |
_a.b12740123 _b15-10-20 _c28-10-15 |
||
| 942 | _cB | ||
| 945 |
_a658.83420994 QUE _g1 _iA519629B _j0 _lcmain _o- _p$200.09 _q- _r- _s- _t0 _u4 _v1 _w0 _x1 _y.i1329927x _z29-10-15 |
||
| 998 |
_ab _ac _b06-04-16 _cm _da _feng _gxna _h0 |
||
| 999 |
_c1243448 _d1243448 |
||