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003 OCoLC
005 20221109194008.0
008 120608s2013 at a b 001 0 eng d
010 _a 2012941536
011 _aMARC Score : 11450(24200) : OK
011 _aDirect Search Result
020 _a1133435211
020 _a9781133435211
020 _a1133274498
_qpbk.
020 _a9781133274490
_qpbk.
035 _a(OCoLC)776538456
040 _aDLC
_beng
_erda
_cDLC
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_dOCLCO
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042 _apcc
050 0 0 _aHF5415.32
_b.H69 2013
082 0 4 _a658.8342
_223
099 _a658.8342 HOY
100 1 _aHoyer, Wayne D.
_eauthor.
_91062996
245 1 0 _aConsumer behavior /
_cWayne D. Hoyer, Deborah J. MacInnis, Rik Pieters.
246 3 _aConsumer behaviour
250 _aSixth edition.
264 1 _aAustralia ;
_aMason, OH :
_bSouth Western Cengage Learning,
_c[2013]
264 4 _c©2013
300 _axix, 497, 8, 32 pages :
_billustrations ;
_c29 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _gPart 1.
_tAn Introduction To Consumer Behavior : --
_g1.
_tUnderstanding Consumer Behavior. Appendix: Developing Information about Consumer Behavior --
_gPart 2.
_tThe Psychological Core : --
_g2.
_tMotivation, Ability, and Opportunity --
_g3.
_tExposure, Attention, and Perception --
_g4.
_tMemory, Knowledge, and Comprehension --
_g5.
_tAttitudes Based on High Effort --
_g6.
_tAttitudes Based on Low Effort --
_gPart 3.
_tThe Process Of Making Decisions : --
_g7.
_tProblem Recognition and Information Search --
_g8.
_tJudgment and Decision Making Based on High Effort --
_g9.
_tJudgment and Decision Making Based on Low Effort --
_g10.
_tPost-Decision Processes --
_gPart 4.
_tThe Consumer's Culture : --
_g11.
_tSocial Influences on Consumer Behavior --
_g12.
_tConsumer Diversity --
_g13.
_tHousehold and Social Class Influences --
_g14.
_tPsychographics: Values, Personality, and Lifestyles --
_gPart 5.
_tConsumer Behavior Outcomes And Issues : --
_g15.
_tInnovations: Adoption, Resistance, Diffusion --
_g16.
_tSymbolic Consumer Behavior --
_g17.
_tEthics, Social Responsibility, and the Consumer Society.
520 _aThis book combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, it includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, this book provides a thorough, engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
588 _aMachine converted from AACR2 source record.
650 0 _aConsumer behavior.
_9345411
700 1 _aMacInnis, Deborah J.,
_eauthor.
_91062997
700 1 _aPieters, Rik,
_eauthor.
_91097743
776 1 8 _w(OCoLC)820521963
_w(OCoLC)856382925
856 4 2 _3Contributor biographical information
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