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003 | OCoLC | ||
005 | 20221109194008.0 | ||
008 | 120608s2013 at a b 001 0 eng d | ||
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020 | _a9781133435211 | ||
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035 | _a(OCoLC)776538456 | ||
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_aHF5415.32 _b.H69 2013 |
082 | 0 | 4 |
_a658.8342 _223 |
099 | _a658.8342 HOY | ||
100 | 1 |
_aHoyer, Wayne D. _eauthor. _91062996 |
|
245 | 1 | 0 |
_aConsumer behavior / _cWayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. |
246 | 3 | _aConsumer behaviour | |
250 | _aSixth edition. | ||
264 | 1 |
_aAustralia ; _aMason, OH : _bSouth Western Cengage Learning, _c[2013] |
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264 | 4 | _c©2013 | |
300 |
_axix, 497, 8, 32 pages : _billustrations ; _c29 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_gPart 1. _tAn Introduction To Consumer Behavior : -- _g1. _tUnderstanding Consumer Behavior. Appendix: Developing Information about Consumer Behavior -- _gPart 2. _tThe Psychological Core : -- _g2. _tMotivation, Ability, and Opportunity -- _g3. _tExposure, Attention, and Perception -- _g4. _tMemory, Knowledge, and Comprehension -- _g5. _tAttitudes Based on High Effort -- _g6. _tAttitudes Based on Low Effort -- _gPart 3. _tThe Process Of Making Decisions : -- _g7. _tProblem Recognition and Information Search -- _g8. _tJudgment and Decision Making Based on High Effort -- _g9. _tJudgment and Decision Making Based on Low Effort -- _g10. _tPost-Decision Processes -- _gPart 4. _tThe Consumer's Culture : -- _g11. _tSocial Influences on Consumer Behavior -- _g12. _tConsumer Diversity -- _g13. _tHousehold and Social Class Influences -- _g14. _tPsychographics: Values, Personality, and Lifestyles -- _gPart 5. _tConsumer Behavior Outcomes And Issues : -- _g15. _tInnovations: Adoption, Resistance, Diffusion -- _g16. _tSymbolic Consumer Behavior -- _g17. _tEthics, Social Responsibility, and the Consumer Society. |
520 | _aThis book combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, it includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, this book provides a thorough, engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed. | ||
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aConsumer behavior. _9345411 |
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700 | 1 |
_aMacInnis, Deborah J., _eauthor. _91062997 |
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700 | 1 |
_aPieters, Rik, _eauthor. _91097743 |
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776 | 1 | 8 |
_w(OCoLC)820521963 _w(OCoLC)856382925 |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy1306/2012941536-b.html |
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