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005 | 20221109213223.0 | ||
008 | 120607s2012 ii a b 000 0 eng d | ||
010 | _a 2012022933 | ||
011 | _aBIB MATCHES WORLDCAT | ||
020 |
_a8132109031 _qhbk. (alk. paper) |
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020 |
_a9788132109037 _qhbk. (alk. paper) |
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035 | _a(ATU)b12739716 | ||
035 | _a(OCoLC)795354454 | ||
040 |
_aDLC _beng _erda _cDLC _dYDX _dYDXCP _dBWX _dBTCTA _dOCLCO _dATU |
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050 | 0 | 0 |
_aHF5415 _b.K834 2012 |
082 | 0 | 0 |
_a658.8 _223 |
100 | 1 |
_aKumar, V., _d1957- _9456691 |
|
245 | 1 | 0 |
_aLegends in marketing. _pV. Kumar / _cseries editor, Jagdish N. Sheth. |
246 | 1 | 0 | _aV. Kumar |
264 | 1 |
_aNew Delhi ; _aThousand Oaks, Calif. : _bSAGE Publications, _c2012. |
|
300 |
_a10 volumes : _billustrations ; _c25 cm. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
||
490 | 1 | _aLegends in marketing | |
504 | _aIncludes bibliographical references. | ||
505 | 0 | _aV. 1. Retailing : market and firm level -- v. 2. Retailing : store and customer level -- v. 3. International marketing -- v. 4. Forecasting in marketing -- v. 5. Marketing research : applications -- v. 6. Marketing research : new methodology -- v. 7. Marketing strategy : firm -- v. 8. Marketing strategy : customer -- v. 9. Business-to-business -- v. 10. Customer relationship management. | |
588 | _aMachine converted from AACR2 source record. | ||
650 | 0 |
_aRetail trade. _9323392 |
|
650 | 0 |
_aCustomer relations _9316410 |
|
700 | 1 |
_aSheth, Jagdish N., _eeditor. _9225971 |
|
830 | 0 | _aLegends in marketing. | |
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