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010 _a 2012022933
011 _aBIB MATCHES WORLDCAT
020 _a8132109031
_qhbk. (alk. paper)
020 _a9788132109037
_qhbk. (alk. paper)
035 _a(ATU)b12739716
035 _a(OCoLC)795354454
040 _aDLC
_beng
_erda
_cDLC
_dYDX
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_dBWX
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042 _apcc
050 0 0 _aHF5415
_b.K834 2012
082 0 0 _a658.8
_223
100 1 _aKumar, V.,
_d1957-
_9456691
245 1 0 _aLegends in marketing.
_pV. Kumar /
_cseries editor, Jagdish N. Sheth.
246 1 0 _aV. Kumar
264 1 _aNew Delhi ;
_aThousand Oaks, Calif. :
_bSAGE Publications,
_c2012.
300 _a10 volumes :
_billustrations ;
_c25 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aLegends in marketing
504 _aIncludes bibliographical references.
505 0 _aV. 1. Retailing : market and firm level -- v. 2. Retailing : store and customer level -- v. 3. International marketing -- v. 4. Forecasting in marketing -- v. 5. Marketing research : applications -- v. 6. Marketing research : new methodology -- v. 7. Marketing strategy : firm -- v. 8. Marketing strategy : customer -- v. 9. Business-to-business -- v. 10. Customer relationship management.
588 _aMachine converted from AACR2 source record.
650 0 _aRetail trade.
_9323392
650 0 _aCustomer relations
_9316410
700 1 _aSheth, Jagdish N.,
_eeditor.
_9225971
830 0 _aLegends in marketing.
907 _a.b12739716
_b11-07-17
_c28-10-15
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