000			03747cam a22003974i 4500
005			20221102153727.0
008			110725s2012 caua b 001 0 eng d
010			_a 2011030238
011			_aBIB MATCHES WORLDCAT
020			_a1412991315 _qpbk. (alk. paper)
020			_a9781412991315 _qpbk. (alk. paper)
035			_a(ATU)b12632880
035			_a(OCoLC)721906489
040			_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dYDXCP _dBWX _dCDX _dIG# _dVP@ _dUKMGB _dRRP _dATU
042			_apcc
050	0	0	_aHF5415.2 _b.L383 2012
082	0	0	_a658.83 _223
245	0	0	_aLeading edge marketing research : _b21st-century tools and practices / _ceditors, Robert Kaden, Gerald Linda, Melvin Prince.
264		1	_aLos Angeles, Calif. : _bSAGE Publications, _c[2012]
264		4	_c©2012
300			_axix, 483 pages : _billustrations ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aPart I: Challenges to Marketing Research -- 1: New Roles for Marketing Researchers / Ian Lewis, Simon Chadwick -- Part II: Quantitative Marketing Research -- 2: Research ROI Analysis: A Powerful Tool for Marketers / Diane Schmalensee, A. Dawn Lesh -- 3: Combining Data Mines and Attitude Research / Paul Gurwitz -- 4: The 21st Century Development of Products: Where Customer Guidance Is Taking Us / Howard Moskowitz, Burt Krieger, Linda Ettinger Lieberman -- 5: Behavioral Economics: A Blueprint for New "Ah Ha" Moments / Crawford Hollingworth -- 6: State-of-the-Science Market Segmentation: Making Results Actionable for Marketers / Kevin Clancy, Ami Bowen -- 7: Marketing Accountability: Understanding Performance and Drivers of Brand Success / William Pink, Phillip Herr, Dorothy Fitch -- Part 3: Qualitative Marketing Research -- 8: Taking Qualitative Research to the Next Level / Judith Langer, Sharon Dimoldenberg -- 9: Consumer Anthropology as a Framework for the Use of Ethnography in Market Research / Jamie Gordon, Larry Irons -- 10: Diving Deep: Using ZMET to Unearth Insights About Unconscious Consumer Thinking / Joseph Plummer, James Forr, Katje Bressette -- 11: Crowdsourcing and Consumer Insights / Robin Pentecost, Mark Spence -- Part 4: Customer Motivation -- 12: Understanding Consumer Emotions: How Market Research Helps Marketers Engage With Consumers / Alastair Gordon -- 13: Neuroimaging and Marketing Research: Hook-up, Love Affair, or Happy Marriage? / Sean Green, Neil Holbert -- 14: Using Empathy and Narrative to Ignite Research / Neil Gains -- 15: Standing Waves, Stasis, Contagion and Consumer Trends / J. Walker Smith -- Part 5: Marketing Research Industry Trends -- 16: Mixed Methods in Marketing Research / Mel Prince, Mark A. P. Davies, Chris Manolis, Susan Tratner -- 17: Improving a Firm's Performance Using Advanced Analytical Insights / Marco Vriens, David Rogers -- 18: Panel Online Survey and Research Quality / Raymon Pettit -- 19: RFID in Research: Nineteen Things You Can Do with RFID that You Couldn't Do Before / Mickey Brazeal -- 20: Is the Future in Their Hands? Mobile-Based Research Options and Best Practices / Darren Mark Noyce -- Epilogue: The Future of Marketing Research / Robert Moran.
588			_aMachine converted from AACR2 source record.
650		0	_aMarketing research. _9338698
700	1		_aKaden, Robert J., _eeditor. _91096548
700	1		_aLinda, Gerald, _eeditor. _91096549
700	1		_aPrince, Melvin, _eeditor. _91096550
907			_a.b12632880 _b11-07-17 _c28-10-15
942			_cB
945			_a658.83 LEA _g1 _iA519035B _j0 _lcmain _o- _p$61.33 _q- _r- _s- _t0 _u1 _v0 _w1 _x0 _y.i13274740 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gcau _h0
999			_c1241033 _d1241033