000			03240cam a2200421 i 4500
005			20221102153727.0
008			111025s2013 ohua b 001 0 eng d
010			_a 2011941854
011			_aBIB MATCHES WORLDCAT
020			_a111182164X _qhbk.
020			_a9781111821647 _qhbk.
035			_a(OCoLC)780307251
040			_aDLC _beng _erda _cDLC _dYDX _dYDXCP _dTTU _dOSU _dCDX _dATU
042			_apcc
050	0	0	_aHF5415 _b.L2624 2013
082	0	4	_a658.8 _223
100	1		_aLamb, Charles W., _eauthor. _91053277
245	1	0	_aMarketing / _cCharles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
250			_aTwelfth edition.
264		1	_aMason, Ohio : _bSouth-Western/Cengage Learning, _c[2013]
264		4	_c©2013
300			_avarious pagings : _billustrations ; _c29 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aPt. 1 : The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- Pt. 2 : Analyzing marketing opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- Pt. 3 : Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Pt. 4 : Distribution decisions -- Marketing channels -- Supply chain management -- Retailing -- Pt. 5 : Promotion and communication strategies -- Promotional planning for competitive advantage -- Advertising and public relations -- Sales promotion and personal selling -- Pt. 6 : Pricing concepts -- Setting the right price -- Pt. 7 : Technology-driven marketing -- Customer relationship management (CRM) -- Social media and marketing.
520			_aMarketing, 12th Edition shows you how marketing principles affect your day-to-day life, as well as their significant influence in business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing coverage of newsworthy events clarifies the readings and gets you thinking about your own decisions in the consumer marketplace. Loaded with helpful learning features like detailed appendices, cases, vignettes, boxed features, and videos, Marketing, 12th Edition gives you countless opportunities to develop and apply critical-thinking skills as you acquire the marketing knowledge essential for success in the business world.
588			_aMachine converted from AACR2 source record.
650		0	_aMarketing. _9320436
650		0	_aMarketing _xManagement _9320442
700	1		_aHair, Joseph F., _cJr., _d1944- _eauthor. _9414775
700	1		_aMcDaniel, Carl, _cJr., _d1941- _eauthor. _9231690
907			_a.b12632867 _b13-08-21 _c28-10-15
942			_cB
945			_a658.8 LAM _g1 _iA518950B _j0 _lcmain _o- _p$281.00 _q- _r- _s- _t0 _u7 _v7 _w0 _x5 _y.i13273164 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gohu _h0
999			_c1241031 _d1241031