000			02526cam a22003494a 4500
005			20221102173046.0
008			120625s2012 maua 001 0 eng d
011			_aBIB MATCHES WORLDCAT
015			_aGBB1B0026 _2bnb
020			_a9780132570183 (pbk.)
020			_a0132570181 (pbk.)
035			_a(ATU)b12534110
035			_a(OCoLC)755066944
040			_aNLE _cNLE _dOCoLC
082	0	4	_a658.83 _223
100	1		_aMalhotra, Naresh K. _91034657
245	1	0	_aBasic marketing research : _bintegration of social media / _cNaresh K. Malhotra.
250			_a4th ed.
263			_a201201
264		1	_aUpper Saddle River, N.J. ; Harlow : _bPearson, _cc2012.
300			_a672 p. : _bcol. ill. ; _c28 cm.
500			_aPrevious ed.: 2009.
500			_a"International edition."
504			_aIncludes bibliographical references and index.
505	0	0	_tIntroduction and early phases of marketing research -- _tIntroduction to marketing research -- _tDefining the marketing research problem and developing an approach -- _tResearch design formulation -- _tResearch design -- _tExploratory research design : secondary data -- _tExploratory research design : syndicated sources of secondary data -- _tExploratory research design : qualitative research -- _tDescriptive research design : survey and observation -- _tCausal research design : experimentation -- _tMeasurement and scaling : fundamentals and comparative scaling -- _tMeasurement and scaling : noncomparative scaling techniques -- _tQuestionnaire and form design -- _tSampling : design and procedures -- _tSampling : final and initial sample size determination -- _tData collection, analysis, and reporting -- _tField work : data collection -- _tData preparation and analysis strategy -- _tData analysis : frequency distribution, hypothesis testing, and -- _tCross-tabulation -- _tData analysis : hypothesis testing related to differences -- _tData analysis : correlation and regression -- _tReport preparation and presentation -- _tRunning case -- _tComprehensive critical thinking cases -- _tComprehensive cases with questionnaires and real data -- _tComprehensive brief harvard business school cases.
650		0	_aMarketing research _9338698
907			_a.b12534110 _b04-10-20 _c28-10-15
942			_cB
945			_a658.83 MAL _g1 _iA499090B _j0 _lcmain _o- _p$93.00 _q- _r- _s- _t0 _u4 _v3 _w1 _x0 _y.i13248935 _z29-10-15
945			_a658.83 MAL _g1 _iA507988B _j0 _lcmain _o- _p$92.85 _q- _r- _s- _t0 _u6 _v1 _w0 _x2 _y.i13332260 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gmau _h0
999			_c1238028 _d1238028