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008 120607s2012 nyua b 001 0 eng d
010 _a 2011040319
011 _aBIB MATCHES WORLDCAT
020 _a1848729464
_qhardback
020 _a9781848729469
_qhardback
035 _a(OCoLC)754732825
040 _aDLC
_beng
_erda
_cDLC
_dYDX
_dBTCTA
_dYDXCP
_dBWX
_dOCoLC
_dATU
042 _apcc
050 0 0 _aHF5415.32
_b.G457 2012
082 0 0 _a658.8342
_223
245 0 0 _aGender, culture, and consumer behavior /
_cedited by Cele C. Otnes, Linda Tuncay-Zayer.
246 3 _aGender, culture, and consumer behaviour
264 1 _aNew York :
_bRoutledge,
_c[2012]
264 4 _c©2012
300 _axxxi, 450 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _tConstruction of consumer vulnerability by gender and ethics of empowerment /
_rCatherine A. Coleman --
_t"The creation of inspired lives": female fan engagement with the Twilight saga /
_rHope Jensen Schau and Margo Buchanan-Oliver --
_tThe carnal feminine: consuming representations of womanhood in a contemporary media text /
_rLorna Stevens and Pauline Maclaran --
_tClimbing the ladder or chasing a dream? Men's responses to idealized portrayals of masculinity in advertising /
_rLinda Tuncay Zayer and Cele C. Otnes --
_tIs the selectivity hypothesis still relevant? A review of gendered persuasion and processing of advertising messages /
_rMichelle R. Nelson and Alexandra M. Vilela --
_tGender and media literacy: women and men try on responses to objectification in fashion advertising /
_rJacqueline Lambiase [and others] --
_tViewing gender as a value-creative resource /
_rGokcen Coskuner-Balli and Burçak Ertimur --
_tLived consumer bodies: narcissism, bodily discourse, and women's pursuit of the body beautiful /
_rHelen Woodruffe-Burton and Katie Ireland --
_tEscalated expectations and expanded gender roles: women's gift-giving rituals for and resistance to Valentine's day events /
_rAngeline G. Close --
_tMasculinity and fashion /
_rJacob Ostberg --
_tThe rise of soushokukei danshi masculinity and consumption in contemporary Japan /
_rSteven Chen --
_tMasculinity, intimacy, and consumption /
_rNacima Ourahmoune --
_tA grounded theory of transition to involved parenting: the role of household production and consumption in the lives of single fathers /
_rRobert L. Harrison, James W. Gentry, and Suraj Commuri --
_t(Re)igniting sustainable consumption and production research through feminist connections /
_rSusan Dobscha and Andrea Prothero --
_tBeyond gender: intersectionality, culture, and consumer behavior /
_rAhir Gopaldas and Eileen Fischer --
_tGender research as the ingénue of marketing and consumer behavior /
_rJaneen Arnold Costa and Gary J. Bamossy.
520 _a"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by the Depression. We decided to offer examples of how gender, culture and consumption intersect in memories that demonstrate the dramatic and dynamic changes in these three areas over our lifetimes"--Provided by publisher.
588 _aMachine converted from AACR2 source record.
650 0 _aConsumer behavior.
_9345411
650 0 _aConsumer behavior
_xCross-cultural studies.
650 0 _aConsumption (Economics)
_xSocial aspects
_9629994
700 1 _aOtnes, Cele,
_eeditor.
_9275282
700 1 _aTuncay-Zayer, Linda.
_9275283
907 _a.b12510142
_b26-09-18
_c28-10-15
942 _cB
945 _a658.8342 GEN
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