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| 005 | 20221102172534.0 | ||
| 008 | 120606s2011 nyua b 001 0 eng d | ||
| 010 | _a 2011018676 | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 |
_a023011489X _qhardback |
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| 020 |
_a9780230114890 _qhardback |
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| 035 | _a(ATU)b12509978 | ||
| 035 | _a(OCoLC)701019983 | ||
| 040 |
_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dYDXCP _dBWX _dIUL _dIG# _dOCoLC _dATU |
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| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5827.85 _b.N48 2011 |
| 082 | 0 | 0 |
_a659.1088640973 _223 |
| 100 | 1 |
_aNeuhaus, Jessamyn, _eauthor. _91094782 |
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| 245 | 1 | 0 |
_aHousework and housewives in modern American advertising : _bmarried to the mop / _cJessamyn Neuhaus. |
| 250 | _aFirst edition. | ||
| 264 | 1 |
_aNew York : _bPalgrave Macmillan, _c2011. |
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| 300 |
_axii, 273 pages : _billustrations ; _c22 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 227-263) and index. | ||
| 505 | 0 | _aThe laundry room -- The bathroom -- The kitchen -- The living room. | |
| 520 |
_a"This book traces the surprisingly persistent depiction of housework as women's work in advertising from the late 1800s to today. Asserting that advertising is our most significant public discourse about housework, Neuhaus draws on advertising such as print ads and TV commercials, as well as ad agency documents and trade journals, to show how the housewife figure framed household labor as exclusively feminine care for the family. Paying particular attention to the transitional decades of the 1970s and 1980s, the author demonstrates that when overtly stereotypical images of housewives became unmarketable, advertising continued to gender housework with the more racially diverse and socially acceptable "housewife moms" that appear in today's advertising"-- _cProvided by publisher. |
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| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aSex role in advertising _zUnited States _9608621 |
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| 650 | 0 |
_aStereotypes (Social psychology) in advertising _zUnited States _9608626 |
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| 650 | 0 |
_aWomen in advertising _zUnited States _9608633 |
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| 650 | 0 |
_aHousewives as consumers _zUnited States _9608641 |
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| 907 |
_a.b12509978 _b11-07-17 _c28-10-15 |
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