000			01979cam a22003974i 4500
005			20221109160920.0
008			110602s2012 maua b 001 0beng d
010			_a 2011022624
011			_aBIB MATCHES WORLDCAT
020			_a1422160599 _qalk. paper
020			_a9781422160596 _qalk. paper
035			_a(OCoLC)701019415
040			_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dYDXCP _dCDX _dBWX _dIG# _dUKMGB _dDEBBG _dBDX _dZAD _dYBM _dOCLCO _dATU
042			_apcc
050	0	0	_aHD41 _b.P6776 2012
082	0	0	_a658.4012 _223
100	1		_aMagretta, Joan, _d1948- _eauthor. _9456028
245	1	0	_aUnderstanding Michael Porter : _bthe essential guide to competition and strategy / _cJoan Magretta.
264		1	_aBoston, Mass. : _bHarvard Business Review Press, _c[2012]
264		4	_c©2012
300			_ax, 236 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_a1. What is competition? -- Competition: the right mind-set -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- 2. What is strategy? -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler -- Epilogue: a short list of implications.
520			_aExamines and explains the revolutionary business frameworks of Michael Porter, with examples to illustrate and update Porter's ideas for achieving and sustaining competitive success.
588			_aMachine converted from AACR2 source record.
600	1	0	_aPorter, Michael E., _d1947- _9390072
650		0	_aCompetition _9315848
650		0	_aStrategic planning. _9345424
907			_a.b12489001 _b11-07-17 _c28-10-15
942			_cB
945			_a658.4012 MAG _g1 _iA509743B _j0 _lcmain _o- _p$32.22 _q- _r- _s- _t0 _u7 _v4 _w0 _x2 _y.i13244425 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gmau _h0
999			_c1236424 _d1236424