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| 005 | 20221110065050.0 | ||
| 008 | 110819s2011 caua b 001 0 eng d | ||
| 010 | _a 2011033241 | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 |
_a1412981492 _qpbk. (alk. paper) |
||
| 020 |
_a9781412981491 _qpbk. (alk. paper) |
||
| 035 | _a(OCoLC)733232905 | ||
| 040 |
_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dUKMGB _dYDXCP _dBWX _dCDX _dZCU _dIG# _dATU |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5414 _b.K67 2011 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 |
_aLee, Nancy, _d1932- _eauthor. _9419410 |
|
| 245 | 1 | 0 |
_aSocial marketing : _binfluencing behaviors for good / _cNancy R. Lee, Philip Kotler. |
| 246 | 3 |
_aSocial marketing : _bInfluencing behaviours for good |
|
| 250 | _aFourth edition. | ||
| 264 | 1 |
_aThousand Oaks, Calif. : _bSAGE Publications, _c[2011] |
|
| 264 | 4 | _c©2011 | |
| 300 |
_axi, 502 pages : _billustrations ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aPrevised edition entered under: Kotler, Philip. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aSocial marketing. _9327132 |
|
| 650 | 0 |
_aBehavior modification. _9314481 |
|
| 700 | 1 |
_aKotler, Philip _eauthor. _9306399 |
|
| 700 | 1 |
_aKotler, Philip. _tSocial marketing. |
|
| 907 |
_a.b12488963 _b05-08-20 _c28-10-15 |
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| 942 | _cB | ||
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