000			03235cam a2200397 i 4500
005			20221102171451.0
008			120510s2008 enk bd 000 0 eng d
010			_a 2007028402
011			_aBIB MATCHES WORLDCAT
020			_a0199286000 _qpbk.
020			_a9780199286003 _qpbk.
020			_a0199285993 _qhbk.
020			_a9780199285990 _qhbk.
035			_a(ATU)b12470879
035			_a(OCoLC)155715217
040			_aDLC _beng _erda _cDLC _dBAKER _dBWKUK _dYDXCP _dNLGGC _dIXA _dBTCTA _dOMB _dOCLCQ _dA7U _dUKMGB _dATU
050	0	0	_aHF5412 _b.D33 2008
082	0	0	_a658.8003 _222
100	1		_aDacko, Scott G., _eauthor. _91094251
245	1	4	_aThe advanced dictionary of marketing : _bputting theory to use / _cScott G. Dacko.
264		1	_aOxford ; _aNew York : _bOxford University Press, _c[2008]
264		4	_c©2008
300			_alviii, 601 pages ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references.
505	0		_aThematic index 1: Table of applications -- Thematic index 2: Searching for marketing terms using key words -- Introduction : The motivation for this dictionary ; Structure for each term ; How to use this dictionary ; What is a law? ; What is a theory? ; What is a concept? ; What is an effect? -- The advanced dictionary of marketing terms -- Select bibliography -- Appendix: Classification of key terms : Laws (along with principles and rules) ; Theories (along with hypotheses, models, paradigms, and paradoxes) ; Concepts (along with marketing approaches and techniques) ; Effects (along with biases, fallacies and errors, phenomena, and syndromes).
520	1		_a"This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords." "All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of other advanced concepts such as brand community, disintermediation, dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other marketing dictionary available. Finally, an extensive collection of 107 marketing effects, such as the loyalty ripple effect and mere exposure effect are also included, where, in all cases, their marketing implications and applications are presented."--BOOK JACKET.
588			_aMachine converted from AACR2 source record.
650		0	_aMarketing _vDictionaries _9637775
907			_a.b12470879 _b11-07-17 _c28-10-15
942			_cB
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998			_ab _ac _b06-04-16 _cm _da _feng _genk _h4
999			_c1235657 _d1235657