000			02782cam a2200385 i 4500
005			20221102171445.0
008			090522s2009 nyua 001 0 eng d
011			_aBIB MATCHES WORLDCAT
020			_a1606490583 _qpbk.
020			_a9781606490587 _qpbk.
035			_a(ATU)b12470764
035			_a(OCoLC)343733878
040			_aYDXCP _beng _erda _cYDXCP _dOEL _dUPM _dEIP _dATU
050	1	4	_aHF5415.1255 _b.F86 2009
082	0	4	_a658.827 _223
100	1		_aFunk, David, _eauthor. _91093683
245	1	0	_aConscious branding / _cDavid Funk and Anne Marie Levis.
250			_aFirst edition.
264		1	_aNew York, NY : _bBusiness Expert Press, _c2009.
300			_a132 pages : _billustrations ; _c23 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aMarketing strategy collection, _x2150-9654
505	0		_aAcknowledgments ix --Introduction: Three Objectives 1 --Chapter 1: The Importance of Brands 5 --Chapter 2: Brand Confusion 9 --Chapter 3: The Three Lessons of Conscious Branding 11 --Chapter 4: The Context of Brand 21 --Chapter 5: The Brand Map 25 --Chapter 6: Building the Brand Foundation 31 --Chapter 7: Brand Distribution 49 --Chapter 8: Marketing Communications 55 --Chapter 9: Product/Service Design 97 --Chapter 10: Operations 105 --Chapter 11: Brand Structure 115 --Chapter 12: The Other Side of the Relationship 119 --Conclusion 125 --Appendix 127.
520			_a"Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map (TM), a simple visual diagram of how brands function throughout an organization. The Brand Map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do. Conscious Branding is targeted to anyone who understands the need to differentiate their organization from competitors. The process works equally well for Fortune 500 companies and local service, manufacturing and retail businesses. The book takes the reader through a linear process, beginning with building a brand platform and then showing how to maintain a consistent brand through marketing communications, product/service design and operations." http://www.businessexpertpress.com/books/conscious-branding.
588			_aMachine converted from AACR2 source record.
650		0	_aBranding (Marketing) _9332183
700	1		_aLevis, Anne Marie, _eauthor. _91093684
830		0	_aMarketing strategy collection. _9275311
907			_a.b12470764 _b06-09-21 _c28-10-15
942			_cB
945			_a658.827 FUN _g1 _iA519231B _j0 _lcmain _o- _p$34.87 _q- _r- _s- _t0 _u4 _v0 _w0 _x2 _y.i13276566 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gnyu _h0
999			_c1235646 _d1235646