000			03006cam a22003974i 4500
005			20221102171434.0
008			120510s2012 nyua b 001 0 eng d
010			_a 2011049935
011			_aBIB MATCHES WORLDCAT
020			_a0230580246 _qpbk.
020			_a9780230580244 _qpbk.
035			_a(ATU)b12470442
035			_a(OCoLC)430839345
040			_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dYDXCP _dCDX _dNLE _dBWX _dBDX _dATU
042			_apcc
050	0	0	_aHF1416 _b.S84 2012
082	0	0	_a658.84 _223
245	0	0	_aStrategic international marketing : _ban advanced perspective / _cedited by T.C. Melewar, Suraksha Gupta.
264		1	_aBasingstoke, Hampshire ; _aNew York : _bPalgrave Macmillan, _c2012.
300			_axxvii, 303 pages : _billustrations ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aMachine generated contents note: -- Pt 1: -- Chapter 1: Introduction to International Marketing -- TC Melewar & -- Suraksha Gupta -- Pt 2: The 7Ps of the international marketing mix -- Chapter 2: Product -- Stan Paliwoda -- Chapter 3: Product -- Sak Onkvist & -- John J Shaw -- Chapter 4: Price -- Chapter 5: Price -- Chapter 6: Place -- Suraksha Gupta & -- TC Melewar -- Chapter 7: Place -- Chapter 8: Promotion -- Don E Schultz -- Chapter 9: Promotion -- Patrick de Pelsmacker & -- Cauberghe Verolien -- Chapter 10: People -- Klement Podnar & -- Zlatko Jancic -- Chapter 11: People -- Michael R Czinkota & -- A Coskun Samli -- Chapter 12: Processes -- Repo K Lindberg & -- Christian Gronroos -- Chapter 13: Processes -John Cadogan -- Chapter 14: Physical Evidence -- Adrian Palmer -- Chapter 15: Physical Evidence -- Keith Dinnie -- Pt 3: Discussion & -- Conclusion -- Chapter 16: Future Directions -- John Saunders -- Chapter 17: Conclusion -- TC Melewar & -- Suraksha Gupta.
520			_a"Strategic International Marketingaims to be the reference text of choice for readers seeking an international perspective for planning and organizing product or service management in global markets. It offers the most recent ideas, trendsand original research in the theory andpractice of global marketing strategy and tactics in an easy to read format and illustrative case studies.Based around the 7Ps of the marketing mix, it includes contributions from the leading researchers and academics in the field of international marketing"-- _cProvided by publisher.
588			_aMachine converted from AACR2 source record.
650		0	_aExport marketing. _9317668
650		0	_aInternational business enterprises. _9319477
700	1		_aMelewar, T. C., _eeditor. _91066812
700	1		_aGupta, Suraksha, _eeditor. _91094228
907			_a.b12470442 _b11-07-17 _c28-10-15
942			_cB
945			_a658.84 STR _g1 _iA509974B _j0 _lcmain _o- _p$72.84 _q- _r- _s- _t0 _u3 _v0 _w0 _x1 _y.i13239430 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gnyu _h0
999			_c1235616 _d1235616