000			02148cam a2200409 i 4500
005			20221102171154.0
008			120423s2012 nyua b 001 0 eng d
010			_a 2011052315
011			_aBIB MATCHES WORLDCAT
020			_a0071791094 _qalk. paper
020			_a9780071791090 _qalk. paper
035			_a(ATU)b12454011
035			_a(OCoLC)768172584
040			_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dOCLCO _dBDX _dYDXCP _dUKMGB _dBWX _dOS3 _dCDX _dATU
042			_apcc
050	0	0	_aHM742 _b.S33 2012
082	0	0	_a658.872 _223
100	1		_aSchaefer, Mark, _eauthor. _91093966
245	1	0	_aReturn on influence : _bthe revolutionary power of Klout, social scoring, and influence marketing / _cMark W. Schaefer.
264		1	_aNew York : _bMcGraw-Hill, _c[2012]
264		4	_c©2012
300			_axviii, 215 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- The rise of the citizen influencer -- Igniting epidemics -- The roots influence -- Social proof and reciprocity -- The seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of social influence -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Conclusion social influence : a personal view -- Appendices -- Acknowledgements.
520			_aLooks at how brands are using the world's most powerful online celebrities, like bloggers and tweeters, to market products and shows how this same system can be used by the reader to achieve goals.
588			_aMachine converted from AACR2 source record.
650		0	_aOnline social networks _9331564
650		0	_aSocial media _xMarketing _9713432
650		0	_aSocial influence _9339839
907			_a.b12454011 _b11-07-17 _c28-10-15
942			_cB
945			_a658.872 SCH _g1 _iA507199B _j0 _lcmain _o- _p$31.12 _q- _r- _s- _t0 _u4 _v0 _w1 _x2 _y.i13231777 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gnyu _h0
999			_c1235140 _d1235140