000			02145cam a2200409 i 4500
005			20221102170026.0
008			120226s2012 nyu b 001 0 eng d
010			_a 2011029498
011			_aBIB MATCHES WORLDCAT
020			_a0071775285 _qhc (alk. paper)
020			_a9780071775281 _qhc (alk. paper)
035			_a(ATU)b12372225
035			_a(OCoLC)721903513
040			_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dUKMGB _dYDXCP _dAU@ _dBWX _dCDX _dBDX _dIG# _dATU
042			_apcc
050	0	0	_aHD69.B7 _bP647 2012
082	0	0	_a658.827 _223
100	1		_aPost, Karen, _eauthor. _91051685
245	1	0	_aBrand turnaround : _bhow brands gone bad returned to glory and the seven game changers that made the difference / _cKaren Post.
264		1	_aNew York : _bMcGraw-Hill, _c[2012]
264		4	_c©2012
300			_axxiv, 262 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIt's a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game changers that made the difference -- Game changer 1: Take responsibility -- Game changer 2: Never give up -- Game changer 3: Lead strong -- Game changer 4: Stay relevant -- Game changer 5: Keep improving -- Game changer 6: Build equity -- Game changer 7: Own your distinction.
520			_aHow did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.
588			_aMachine converted from AACR2 source record.
650		0	_aBrand name products _9314783
650		0	_aBranding (Marketing) _9332183
650		0	_aTechnological innovations _xManagement _9370881
907			_a.b12372225 _b11-07-17 _c28-10-15
942			_cB
945			_a658.827 POS _g1 _iA509347B _j0 _lcmain _o- _p$34.56 _q- _r- _s- _t0 _u6 _v5 _w0 _x2 _y.i13223537 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gnyu _h0
999			_c1233602 _d1233602