000			03477cam a2200481 i 4500
003			OCoLC
005			20211103185319.0
008			110224s2011 ctu b 001 0 eng d
010			_a 2011008294
011			_aHas 525 WorldCat Holdings
020			_a0300175078 _qalk. paper
020			_a9780300175073 _qalk. paper
020			_a030016775X
020			_a9780300167757
020			_a0300188137 _qpbk.
020			_a9780300188134 _qpbk.
035			_a(ATU)b12340169
035			_a(OCoLC)670481417
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042			_apcc
050	0	0	_aHM1166 _b.D35 2011
082	0	0	_a302.2 _222
100	1		_aDaly, John A. _q(John Augustine), _d1952- _eauthor. _9416102
245	1	0	_aAdvocacy : _bchampioning ideas and influencing others / _cJohn A. Daly.
264		1	_aNew Haven : _bYale University Press, _c[2011]
264		4	_c©2011
300			_a387 pages ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aThe politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way.
520			_aWhen a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? The author, a leadership and communications expert, has an answer: it wasn't sold to them well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In this book, the author explains in full detail how to transform ideas into practice. To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. He offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea, the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. This book works as a guide for the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality.
588			_aMachine converted from AACR2 source record.
650		0	_aBranding (Marketing) _9332183
650		0	_aSocial interaction _9324150
650		0	_aCommunication in marketing. _9315770
776	1	8	_w(OCoLC)761363746
907			_a.b12340169 _b19-03-21 _c28-10-15
998			_a(2)b _a(2)c _b06-04-16 _cm _da _feng _gctu _h0
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