000			03016cam a2200445 i 4500
005			20221102165419.0
008			120109s2010 njua 001 0 eng d
010			_a 2010029406
011			_aBIB MATCHES WORLDCAT
020			_a0470768673 _qhardback
020			_a9780470768679 _qhardback
035			_a(ATU)b12325430
035			_a(OCoLC)642285411
040			_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dYDXCP _dUKM _dBWX _dCDX _dPZT _dVP@ _dUKMGB _dATU
042			_apcc
050	0	0	_aHF5415.1265 _b.B744 2010
082	0	0	_a658.872 _222
100	1		_aBrennan, Bernie, _eauthor. _91086655
245	1	0	_aBranded! : _bhow retailers engage consumers with social media and mobility / _cBernie Brennan, Lori Schafer.
264		1	_aHoboken, N.J. : _bWiley, _c2010.
300			_axx, 264 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aWiley and SAS business series
500			_aIncludes index.
505	1		_aIntro: Bring your store to your customers -- Social media -- Mobility -- Starbucks: It's the experience! -- Zappos: "Your culture is your brand" -- Wet Seal: iRunway steals the teen fashion scene -- Macy's: Shooting for the stars! -- 1-800-Flowers.com: "Build a relationship first - do business second" -- JCPenny: Digital tranformation -- Pizza Hut: Creating the perfect pizza- digitally -- Best Buy: The connected world -- Analyzing value: Social media -- Conclusion: Take the lead.
520			_a"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers. Provides specific examples of social media and mobility business applications Explains why companies need to act now. Describes the analytical tools necessary to make informed decisions on the data. Demonstrates how to use social media to leverage brand equity across the entire business Presents a process for building a comprehensive strategy and action plan. Explaining why retailers must become part of revolutionary social media tools, this book shows how to use the data gathered and how to create a strategy to implement a social media plan."-- _cProvided by publisher.
588			_aMachine converted from AACR2 source record.
650		0	_aInternet marketing _9328425
650		0	_aBranding (Marketing) _9332183
650		0	_aOnline social networks _9331564
650		0	_aTelemarketing _9326398
700	1		_aSchafer, Lori, _eauthor. _91086656
830		0	_aWiley and SAS business series. _9292587
907			_a.b12325430 _b22-08-17 _c28-10-15
942			_cB
945			_a658.872 BRE _g1 _iA507508B _j0 _lcmain _o- _p$36.50 _q- _r- _s- _t0 _u7 _v0 _w0 _x0 _y.i13210464 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gnju _h0
999			_c1232302 _d1232302