| 000 | 02570cam a22003734i 4500 | ||
|---|---|---|---|
| 005 | 20221102164727.0 | ||
| 008 | 111122s2010 enka b 000 0 eng d | ||
| 010 | _a 2010285863 | ||
| 011 | _aBIB MATCHES WORLDCAT | ||
| 020 |
_a0195573560 _qhbk. |
||
| 020 |
_a9780195573565 _qhbk. |
||
| 035 | _a(ATU)b12269232 | ||
| 035 | _a(OCoLC)503639230 | ||
| 040 |
_aUKM _beng _erda _cUKM _dDLC _dYDXCP _dC#P _dBWX _dHNK _dCDX _dLML _dA7U _dTWC _dUKMGB _dMIX _dTUU _dATU |
||
| 042 |
_aukblcatcopy _alccopycat |
||
| 050 | 0 | 0 |
_aHF5415.1255 _b.S52 2010 |
| 082 | 0 | 4 |
_a658.827 _222 |
| 100 | 1 |
_aSharp, Byron, _eauthor. _91091323 |
|
| 245 | 1 | 0 |
_aHow brands grow : _bwhat marketers don't know / _cby Byron Sharp. |
| 264 | 1 |
_aOxford ; _aNew York : _bOxford University Press, _c2010. |
|
| 300 |
_axvii, 228 pages : _billustrations ; _c23 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references (pages 218-228). | ||
| 505 | 0 | _aEvidence-based marketing -- How brands grow -- How to grow your consumer base -- Which customers matter most? -- Our buyers are different -- Who do you really compete with? -- Passionate consumer commitment -- Differentiation versus distinctiveness -- How advertising really works -- What price promotions really do -- Why loyalty programs don't work -- Mental and physical availability -- A final word. | |
| 520 | _a"This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based." -- Product Description. | ||
| 588 | _aMachine converted from AACR2 source record. | ||
| 650 | 0 |
_aBranding (Marketing) _9332183 |
|
| 907 |
_a.b12269232 _b14-02-19 _c28-10-15 |
||
| 942 | _cB | ||
| 945 |
_a658.827 SHA _g1 _iA506236B _j0 _lcmain _o- _p$49.20 _q- _r- _s- _t0 _u10 _v8 _w0 _x6 _y.i13202522 _z29-10-15 |
||
| 998 |
_ab _ac _b06-04-16 _cm _da _feng _genk _h0 |
||
| 999 |
_c1231009 _d1231009 |
||