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005			20230810225956.0
008			111005s2011 njua b 001 0 eng d
010			_a 2010049604
011			_aBIB MATCHES WORLDCAT
020			_a0470433426 _qhardback
020			_a9780470433423 _qhardback
035			_a(OCoLC)656770378
040			_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dYDXCP _dUKM _dBWX _dCDX _dCHRRO _dNLGGC _dATU
042			_apcc
050	0	0	_aHD69.B7 _bW43 2011
082	0	0	_a658.827 _222
100	1		_aWheeler, Alina, _eauthor _91074993
245	1	0	_aBrand Atlas : _bbranding intelligence made visible / _cAlina Wheeler and Joel Katz.
264		1	_aHoboken, New Jersey : _bWiley, _c[2011]
264		4	_c©2011
300			_a144 pages : _billustrations (some colour) ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 134-136) and index.
520			_a"An innovative, full-color compendium to branding's best thinking from the world's leading brand strategists and practitioners A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity, now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals. Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference: Speaks to a broad range of stakeholders in the branding process--from CEOs to designers to brand managers Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand's value, and define a brand strategy Contains essential information illustrated through the use of diagrams With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets"-- _cProvided by publisher.
520			_a"Brand Atlas is the world's first definitive compendium of diagrams and process maps about branding, marketing and design. This resource features dozens of full color diagrams that will accelerate the understanding of core concepts and help readers navigate complex theories and best practices"-- _cProvided by publisher.
588			_aMachine converted from AACR2 source record.
650		0	_aBrand name products _9314783
650		0	_aBranding (Marketing) _9332183
650		0	_aTrademarks _xDesign _9788956
907			_a.b12198298 _b11-07-17 _c28-10-15
942			_cB
945			_a658.827 WHE _g1 _iA505337B _j0 _lcmain _o- _p$38.66 _q- _r- _s- _t0 _u5 _v0 _w1 _x1 _y.i13190301 _z29-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _gnju _h0
999			_c1228877 _d1228877