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008			110926s2011 enk b 001 0 eng d
011			_aBIB MATCHES WORLDCAT
020			_a0415673933
020			_a9780415673938
035			_a(ATU)b1219380x
035			_a(OCoLC)703208745
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043			_an-us---
050		4	_aJK526 2008 _b.N49 2011
082	0	4	_a324.730973 _223
245	0	0	_aNew media, campaigning and the 2008 Facebook election / _cedited by Thomas J. Johnson and David D. Perlumutter.
246	3		_aNew media, campaigning and the two thousand and eight Facebook election
246	3		_aNew media, campaigning and the two thousand eight Facebook election
264		1	_aLondon ; _aNew York : _bRoutledge, _c2011.
300			_aviii, 130 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_a"This book is a reproduction of Mass Communication and Society, Volume 13, issue 5"--T.p. verso.
504			_aIncludes bibliographical references and index.
505	0	0	_g1. _tIntroduction: The Facebook Election / _rThomas J. Johnson and David D. Perlmutter -- _g2. _tIntermedia Agenda-Setting and Political Activism:MoveOn.org and the 2008 Presidential Election / _rMatthew Ragas and Spiro Kiousis -- _g3. _tThe 2008 Presidential Campaign: Political Cynicism in the age of Facebook, MySpace and YouTube / _rGary Hanson and Paul Haridakis -- _g4. _tDid Social Media Really Matter? College Students' Use of Online Media and Political Decision Making in the 2008 Election / _rMatthew Kushin and Masahiro Yamamoto -- _g5. _tThe 2008 Presidential Election / _r2.0: A Content Analysis of User-Generated Political Facebook Groups -- _g6. _tThe Writing on the Wall: A Content Analysis of College Students' Facebook Groups for the 2008 Presidential Election / _rJuliana Fernandes, Magda Giurcanu, Kevin Bowers and Jeffrey Neely.
520			_a"Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign. The Obama campaign was keenly aware that voters, particularly the young, are not simply consumers of information, but conduits of information as well. They often replaced the professional filter of traditional media with a social one. Social media allowed candidates to do electronically what previously had to be done through shoe leather and phone banks: contact volunteers and donors, and schedule and promote events. The 2008 Election marked a new era where the candidates no longer had complete control over their campaign message. The individual viewer in a campaign crowd with a cell phone can record a candidate's gaffe, post it on YouTube or Flickr and within days millions will be gasping or guffawing. The traditional campaign, with its centralized power and planning, although not dead, now coexists with an unstructured digital democracy. New Media, Campaigning and the 2008 Facebook Election examines the way social media changed how candidates campaigned, how the media covered the election and how voters received information. This book is based on a special issue of Mass Communication & Society."--Publisher's website.
588			_aMachine converted from AACR2 source record.
650		0	_aPresidents _zUnited States _xElection _y2008 _9566502
650		0	_aOnline social networks _xPolitical aspects _zUnited States _9781047
650		0	_aCommunication in politics _xTechnological innovations _zUnited States _9809411
650		0	_aPolitical campaigns _xTechnological innovations _zUnited States _9809415
650		0	_aDigital media _xPolitical aspects _zUnited States _9781023
700	1		_aJohnson, Thomas J., _d1960- _eeditor. _9394630
700	1		_aPerlmutter, David D., _d1962- _9396487
730	0		_aMass communication & society.
907			_a.b1219380x _b13-08-21 _c28-10-15
998			_ab _ac _b06-04-16 _cm _da _feng _genk _h0
945			_a324.730973 NEW _g1 _iA508271B _j0 _lcmain _o- _p$138.56 _q- _r- _s- _t0 _u4 _v0 _w0 _x0 _y.i13181221 _z29-10-15
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